Placement 1
The term used when the manufacturers of goods pay to have their products included in movies and television programs:
Product Placement
Telemarketing
Service Marketing
Industrial Marketing
Product Placement
The DVR allows most people who own them to watch additional TV programs and thus view additional 30-second commercials.
True or False?
False
According to some studies, Americans are exposed to as many as ___________ ads each day
A. 3,000
B. 2,000
C. 1,000
D. 500
A. 3,000
The average moviegoer spends about _______minutes in their seats before the movie starts.
a. 4
B. 7
C. 9
D. 15
D. 15
What is the most likely target audience for a kick-boxing movie?
A. young males
B. adults with children
C. older women
D. retired couples
A. young males
The inclusion of products in television programs and movies is:
A. on the decline in the United States.
B. an almost 11 billion dollar industry in the United States.
C. an ineffective and unsuccessful way to promote products.
B. an almost 11 billion dollar industry in the United States.
Of all products placed in entertainment programs, most are placed in:
A. Video games
B. Movies
C. Television
D. online games
C. Television
One of the primary sponsors for the television program American Idol has been:
A. Campbell's Soup
B. Mercedes
C. Cheerios
D. Coke
D. Coke
Americans are cord-cutting, which means they are:
A. using smartphones and canceling traditional landlines.
B. using streaming services and canceling cable and satellite television services.
C. using wireless connections for computers rather than ethernet cables.
D. using electric powered cars and selling their gasoline powered vehicles.
B. using streaming services and canceling cable and satellite television services.
What is the primary target audience for most Walt Disney animated features?
A. retirees with their working spouses
B. teenage males with their younger siblings
C. adults with young children
D. married couples with adult children
C. adults with young children
Why has product placement within entertainment programs become so popular with marketers?
A. It is an inexpensive way to promote products to potential customers.
B. Consumers enjoy seeing real products used in television programs and movies.
C. There are insufficient media outlets for the promotion of all available consumer goods
D. Businesses must find innovative ways to cut through the ad clutter of modern life.
D. Businesses must find innovative ways to cut through the ad clutter of modern life.
What percentage of Americans with DVRs will skip commercials?
A. 10%
B. 50%
C. 70%
D. 90%
D. 90%
What successful sitcom proved that commercial products could be fully integrated into the plot of the program without affecting the popularity of the show with viewers or other product advertisers?
A. Will & Grace
B. Friends
C. Seinfeld
D. I love lucy
C. Seinfeld
To be effective, ads that run before the movie (trailers) must function as entertainment.
True or false?
True
Many people resent trailer ads (commercials before the movie) because they have paid money to be entertained, not subjected to commercials.
True or False?
True
This sandwich company had a very prominent product placement and integration in the NBC TV series Chuck.
A. McAllister's
B. Blimpie
C. Firehouse Subs
D. Subway
D. Subway
On-screen advertising (before the movie) has a ______________ recall.
A. 42% recall
B. 52% recall
C. 62% recall
D. 72% recall
C. 62% recall
Traditional TV advertising has a ___________ recall.
A. 22% recall
B. 42% recall
C. 62% recall
D. 72% recall
A. 22% recall
This candy was used in the movie E.T. after M&M’s refused to allow their product to be used.The competing brand saw sales jump 65% after being featured in E.T.
A. Snickers
B. Kit Kat
C. Reese's Pieces
D. Babe Ruth
C. Reese's Pieces
AOL paid six million dollars to be used in this movie:
A. The firm
B. You've got mail
C. Men in Black II
D. Space Jam
B. You've got mail
Which statement best describes the impact of ad-free streaming services and the Digital Video Recorder on marketers in the United States?
A. Both have resulted in the placement of products and advertising within the entertainment portion of the programming.
B. Both have resulted in Americans screening out most of the ads they see.
C. Both have created more commercial opportunities for American consumers.
D. Both have increased the number of television programs with standard 30 second commercials.
A. Both have resulted in the placement of products and advertising within the entertainment portion of the programming.
Nabisco paid $100,000 to have its Baby Ruth candy bar featured in the movie:
A. The Goonies
B. Jurassic Park
C. E.T. the Extra Terrestrial
D. Space Jam
A. The Goonies
The producers of ___________ were given 6 modified Ford Explorers for use in the movie.
A. The Goonies
B. Jurassic Park
C. E.T.
D. Space Jam
B. Jurassic Park
Burger King spent $15 million to get their products featured in this movie:
A. The firm
B. You've got mail
C. Men in Black II
D. Space Jam
C. Men in Black II
This movie, starring Michael Jordan, featured McDonald’s and Nike products:
A. The firm
B 2 fast 2 furious
C men in black
D space jam
D space jam