LIV Marketing 101
The name of LIV's in-house design portal used for creating on-brand materials
What is Design vault?
This serif font family is the signature look of SIR
What is Freight?
"omg this is so cursed"
Who is Katie?
When an advisor asks you to use purple in their logo, this violates what?
What is brand standards?
“Can you just tweak this a little?" really means what in real estate code?
What is “Completely redesign it from scratch"?
This program helps advisors send automated property e-newsletters
What is activepipe?
The word brokers use when they really just want it bigger and bolder.
What is "POP"
This person is most likely not to respond in the team slack channel
Who is Scott?
This advisor is most likely to still use a fax machine
Who is Diane Huttner?
When leadership says, “We’re building the plane while flying it,” they mean this.
What is working on a project while it’s already in motion?
This LIV campaign reminds clients we help them live the lifestyle they want
What is "The Life you Love"?
This file type is lossless and perfect for logos
what is PNG?
"Did you watch real housewives last night?"
Who is Carly?
An advisor scans in a low-res flyer to "re-create". Before we say yes, we need this original file type
What is an editable indesign file or high-res PDF file?
“Boil the ocean” is corporate code for this
What is trying to tackle an impossibly broad project?
The three words LIV SIR lives by: "Global___, Local____"
What is Reach, Expertise?
What is the name of the 6- digit color code production design refers to?
What is the Hex Code?
"the swelling is pretty much gone but the hives are coming back haha"
Who is Ellen?
When a broker or leadership says, “Can you just whip this up real quick?” they’re actually asking you to break this sacred rule.
What is the turnaround time?
This global publication is a prime placement for Sotheby's listings
What is The Wall Street Journal?
A print-ready PDF usually requires this setting so images don't pixelate
What is 300 dpi?
This person is most likely to call out a photo not having the correct ppi
who is Morgan?
Skipping Asana or LIV Suite and saying “I told you in the hallway” is an example of this.
What is bypassing the system?
This phrase is used when someone suggests an idea that doesn’t fit the current project scope, or leadership doesn't have a direct answer.
What is “let’s park that”? or "let's put a pin in that"?