Product/Service Management

Product Life Cycle

100

The stage of the product life cycle in which there are no competitors, the price is high, but profits are low. 

A. Growth      B. Introduction

C. Maturity     D. Decline

B. Introduction

200

The part of the product life cycle where sales peak, people who would buy the product already have it, and profits decline. 

A. Introduction        B. Growth

C. Maturity              D. Decline

C. Maturity

300

The stage of the product life cycle where consumers decide a product is no longer meeting needs. 

A. Introduction       B. Growth

C. Maturity             D. Decline

D. Decline

400

The stage of the product life cycle when sales increase and competition is attracted. 

A. Maturity       B. Decline

C. Growth        D. Introduction

C. Growth

500

When a product reaches the ________ stage, competition among brands is fierce and sales begin to level off. 

A. Decline       B. Growth

C. Introduction    D. Maturity

D. Maturity

Phases of Product Development

100

In the ____ step of the the new product development process, the company sees if they can afford to produce the product. 

A. Business analysis    B. Idea screening

C. Product Design       D. Test Marketing

A. Business analysis

200

This step involves tracking cultural trends and observing customer behaviors. 

A. Idea Generation    B. Idea Screening

C. Introduction         D. Test Marketing

A. Idea Generation

300

This step is where a prototype is developed, and marketers develop a marketing strategy. 

A. Test Marketing      B. Product Development

C. Idea Screening     D. Introduction

B. Product Development

400

This step involves products being mass distributed to consumers. 

A. Introduction     B. Idea Screening

C. Test Marketing   D. Product Development

A. Introduction 

500

This step determines customer enjoyment levels of the product

A. Introduction    B. Test Marketing

C. Evaluation of Customer Acceptance

D. Idea Screening

C. Evaluation of Customer Acceptance

Product Line, Mix, Width, Depth

100

Coca-Cola markets over 500 products that are organized into groups of similar products called:

A. Product Lines     B. Product Mix

C. Product Life Cycle    D. Product Categories

B. Product Mix

200

The number of different product lines carried by a company. 

A. Product mix     B. Product width

C. Product depth    D. Product category

B. Product Width

300

Numbered of versions offered within each product line. 

A. Product Mix     B. Product width

C. Product depth   D. Product category

C. Product Depth

400

Coca-Cola's flavored cokes are an example of what? 

A. Product mix      B. Product depth

C. Product width   D. Product line

D. Product Line

500

Coca Cola has many flavors of Coke such as Cherry Coke, Vanilla Coke, Orange Coke.  These are examples of what? 

A. Product Categories     B. Product Mix

C. Product width           D. Product Depth

D. Product Depth

Classifying Products

100

A good or service with monetary value that satisfies customers' needs and wants.

A. Slogan       B. Product

C. Headline    D. Intangible

B. Product

200

Mints placed near the check out counter so customers will but it is an example of a _________ good. 

A. Unsought     B. Speciality

C. Convenience   D. Shopping

C. Convenience

300

When purchasing this type of good, customers will refuse to accept a substitute.  These are often expensive goods. 

A. Unsought    B. Specialty

C. Convenience   D. Shopping

B. Specialty

400

A computer or cell phone is an example of this type of good. 

A. Unsought   B. Price-based

C. Attribute-based   D. Convenience

C. Attribute-based

500

Funeral services is an example of what type of good

A. Unsought   B. Price-based

C. Specialty    D. Convenience

A. Unsought

Product Packaging

100

This type of label gives brand name, trademark, or logo. 

A. Descriptive    B. Brand

C. Grade         D. Informational 

B. Brand

200

The labels inside your clothing that explain how to care for them are examples of which type of label? 

A. Brand     B. Informational 

C. Descriptive   D. Grade

C. Descriptive

300

This type of packaging is used to support societal and political causes. 

A. Environmental     B. Aseptic 

C. Descriptive    D. Cause

D. Cause

400

This type of packaging uses technology that keeps foods fresh without refrigeration for long periods of time. 

A. Environmental    B. Cause 

C. Aseptic           D. Informational 

C. Aseptic

500

The type of label that states the quality of a product according to a federal standard. 

A. Grade    B. Brand

C. Descriptive   D. Informational

A. Grade