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Ruby Wednesday just opened her own practice and wants to place advertisements online and in the local telephone book. She is even considering a television ad. Ruby decides she is going to use a trade name for her practice and wants to use the name Ruby Law Firm, so she contacts the phone book publisher and inquires about the cost of her ad. She is astounded at how much per-word the cost will be, so she decides to cut down the proposed wording. In the end, she decides she will only include a telephone number with the wording "Ruby Law Firm, Personal Injury, Wills, Trusts, Family Law, Tax and Estate Planning." Is there anything wrong with her ad?
Here, Ruby's ad violates 7.2(c) because she fails to include the name of at least one lawyer or law firm responsible for the content, as well as the attorney or firm's business address.