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The five myths of business facts
The 10 Criteria of Business Communication (Part 1)
Belief Mechanisms
The 10 Criteria of Business Communication (Part 2)
100
This myth states that the facts must be judged to ensure they are not only relevant and substantive, but also accurate and true.
The myth of certainty
100
(Name that criteria) Is the source reliable?
Credibility.
100
This belief mechanism is based on the responses we get.
Feedback
100
(Name that criteria) Is the fact keeping with what is known and understood about the subject?
Consistency.
200
This myth states that facts do not arrive with credibility and weight; the strength of the facts must be established and reinforced.
The myth of equal authority
200
(Name that criteria) Does it represent up to date on the subject
Recency.
200
This belief mechanism is based on simple tests we apply automatically.
Critical Thinking
200
(Name that criteria) Will the audience readily understand the information?
Clarity.
300
This myth states that it's not the number of facts that's important, but rather the applicability and substance of the facts you choose.
The myth of absolute sufficiency.
300
(Name that criteria) Are there considerations that make the fact particularly effective in supporting the assertion?
Particular Pertinence
300
This belief is based on facts that respond to immediate needs.
Needs we have to solve problems
300
(Name that criteria) Will the audience accept it?
Reasonableness
400
This myth states that all facts are judged within the specific context and through filters of the audience experience.
The myth of one-dimensional objectivity.
400
(Name that Criteria) Is the fact a precise representation (e.g., direct quotation)?
Accuracy
400
This belief mechanism is based on the facts that have an established set of associations
Lessons learned
400
(Name that criteria) Is the information immediately applicable to the discussion at hand?
Relevancy.
500
This myth states that all facts must be selected based on immediate applicability to the purpose, audience, and circumstance.
The myth of preestablished relevancy.
500
(Name that criteria) Is the source recognized in the particular subject area?
Authority.
500
This belief mechanism is based on the intensity of our response and the facts that promote an intense response.
Emotional associations.
500
(Name that criteria) Does it appear to be free from inappropriate biases?
Objectivity