Market Trends and Goal Setting
People in this age group create the majority of clients receiving esthetic services.
Clients born between the 1940s-1960s
Technique used to build on a sale by recommending complimentary products
Cross-selling
A necessary companion piece to a resume
Cover letter
The types of questions you should ask clients that cannot be simply answered with a yes or a no.
Open-ended questions
Goals you might want to achieve within the next year
Short-range goals
Provide the opportunity to thank clients and ask how their skin is feeling after a service.
Follow-up calls
Salary, paid holidays, insurance
Job benefits
Should be avoided during casual conversations with a client
Negative, political, or controversial topics
These state and define what path your career will take.
Goals
These types of buyers are more interested in the cost of a product, rather than the quality.
Bargain buyers
Discussion with management about your performance
Performance review
Finances, sales volume and education
Business goals
People who plan ahead, create a professional image, define goals, and develop good professional relationships
Successful business people
Seminars and classes, trade shows, and internet resources
ways to continue education as an esthetician
Colleagues, past employers, or mentors that can communicate your ability and skills to new prospective employers
References
Helps team members to save time and develop professionally
Sharing knowledge
This type of information will benefit you, your clients, and your business as a whole.
Meaningful and current
Need, desire, profit/gain, impulse
motivation for buyers
Should include personal data, previous employment, and references
Resume
If you plan to be absent, you should do this as soon as possible.
Notify any clients on the books