Web Graphics
72 ppi
At what resolution do web images display?
The correct Creative Suite program to use for print page layout.
What is Adobe InDesign?
These 2 types of raster files can be used to properly display an image with a transparent background.
What are .psd and .png?
This written document outlines the parameters of a project for client approval.
What is a design brief?
A short-term action to achieve a specific goal that is part of an overall strategy.
What is a tactic?
.jpg, .png, .gif
What are appropriate file formats for web images?
PDF/X-2001
What is the correct preset to use in Acrobat to make a print-ready PDF?
#2b3e87 is an example of this.
What is a hexadecimal color?
This document is sent to a print vendor to solicit pricing.
What is a request for estimate?
"Target," "Facts," "Feature/Benefit" and "Message or Objective" are columns in this.
What is a Creative Strategy Framework?
WYSIWYG
What is the commonly used acronym for "What You See is What You Get" web design programs?
The correct command in InDesign to prepare print-ready files for a vendor.
What is "File>Package?"
This is the type of clear coating that is used to cover parts of a printed page.
What is a spot varnish?
This is the approximate time that should probably be allowed to print a job on an offset press, from when files are sent to the printer until it ships out.
What is 2 weeks (10 business days).
These are connections between columns in a Creative Strategy Framework.
What are threads?
A "back-end" interface that allows approved administrators to easily update content on a website.
What is a Content Management System (CMS)?
This type of file should be included in your package in case the person you are sending it to has a less-recent version of InDesign than you.
What is InDesign Markup Language (idml)?
An image which is 9"x12" at 100ppi will display at this size at 300ppi.
What is 3" x 4?"
The metaphorical role that a designer fills in the process, in terms of communication between client, creative team and target audience.
What is a "translator?"
This quarterly filing with the Security and Exchange Commission includes a company's perception of business risks.
What is a 10-K Statement?
a)Hypertext Markup Language (HTML) and b)Cascading Style Sheets (CSS) are used to specify these in web design.
What are a)structure and b)style?
The standard setting for bleed, in decimals of inches.
What is .125?
This control is used in Photoshop to adjust the intensity and purity of a color.
What is "saturation?"
This document tells a printer how much of a markup to charge to a client.
What is a commission invoice?
In order, a) "Teslas are good for the environment" and b)"Teslas don't use gas" are examples of these two marketing concepts.
What are a)Benefits and b)Features.