Creative Framework
The intended recipients of a piece of visual communication, often segmented by demographic, psychographic and behavioral factors
What is a target audience?
This is a clear coating on a printed piece that covers the entire surface
What is a flood varnish?
This is a single line at the top of a column of text that wraps from the previous column
What is an orphan?
How many portfolio pieces are appropriate for a job interview?
What are 12-20?
This is a review of a campaign by a group of sample "consumers," managed by a moderator.
What is a focus group?
This is a physical quality or tangible attribute that defines a product.
What is a feature or benefit?
This document is sent to several print vendors to get competitive bids
What is an RFP (Request for Proposal)?
The number of characters per line of body text that is generally considered suitable
What is 55-70 characters per line
The preferable format for a portfolio in order to get a job: print or online?
What are both?
This type of firm develops branded campaigns for paid media and places ads in various media.
What is an advertising agency?
This Creative Strategy component usually begins with a verb such as "convert," "engage," "build," "grow," etc.
What is an Objective?
The preferred resolution for printed and web materials, respectively.
What are 300 ppi (at reproduction size) and 72ppi
This is the adjustment of spacing between individual letters.
What is kerning?
This type of organization represents different industries nationally and offers training, continuing education and legislative advocacy, is frequently based in Washington, DC, and is a source for many graphic design jobs.
What is a trade association?
Why marketing data is important for a creative team
What is because visual communication should be tailored to human behavior?
This psychological model explains how human needs are motivated and fulfilled in a hierarchical order.
What is Maslow's Hierarchy of Needs?
The path in InDesign to output a high-res PDF for an offset printer, and the preset that should be used.
What is File>Export>Adobe PDF (Print)>PDF/X-1a:2001>Export
The four basic types of type classification
What are serif, sans serif, script and display?
This is an online site to view employees' "inside view" of various employers.
What is Glassdoor.com?
A potential consumer's gut feeling about a company, product or initiative
What is a brand?
This connects the 4 columns in a Creative Strategy Format to inspire a creative business solution
What is a thread?
A window in a pocket folder in the shape of a rectangle is an example of this process
What is a die-cut?
This famous contemporary typeface designer created the Gotham font.
Who is Matt Hoefler?
Three possible resources to look for a graphic design job.
What are AIGA, Indeed.com, LinkedIn, etc.?
The most valuable brand in the world
What is apple?