Acronyms
SSP
What is a Supply Side Platform?
The price a client is willing to pay for an impression
What is a Bid CPM?
Networks in the same contextual category
What is Cluster Targeting?
An exchange where any buyer can purchase DIRECTV inventory, even if they don't work directly with us
What is the Open Exchange?
"We'd like to set up a Live Sports PG campaign for 2 days targeting 3 zip codes of people who tap dance"
What is an extremely limited target?
Will also accept: What is impossible to deliver?
DSP
What is a Demand Side Platform?
This occurs when a winning ad is selected and shown on screen.
What is an Impression?
Subscribers who are Women A25-54
What is OTS/Off The Shelf targeting?
MCTV Streaming, Nexxen Group Deals, Xandr Monetize Premium Video Catalogue etc.
What is an SSP marketplace?
"Can you send back this 15 page RFP by 10AM Monday *received 4:58PM on Friday*"
What is a too limited turn around time?
RTB
What is Real Time Bidding?
This is a request sent from the SSP to the DSP containing information about the available ad slot
What is a Bid Request?
Known viewers of last years March Madness Tournament
What is a Viewership Segment?
Unified Auction solution we use for most, but not all of our SSPs.
What is Publica?
"Salesforce Request: Client has target - please set up deal"
What is a salesforce request with no context?
UID
What is a Unique Identifier?
The response sent back to the DSP from the SSP indicating an advertiser's interest and the price they are willing to pay for the ad spot
What is a Bid Response?
My clients 1st party audience on a PG
What is a BA Ticket?
Unified Auction Solution owned by Magnite which we are now integrated with
What is Spring Serve?
"I set my bid to $10,000 but I'm still not seeing any impressions"
What is too much targeting on the DSP?
UA
What is a "Unified Auction"?
The ____ rate is the amount of impressions served divided by the amount of bids received.
What is a Win Rate?
Specific inventory (genre/sport) based on signals passed in the bid stream?
What is Content Meta Data targeting? (KVP/Enhanced Contextual Signals)
FREE 500!
CONGRATS!
"Please send through the invoice"
What is we don't handle billing in programmatic?