Data Fusion
"2024 - DFM - CTV" is a what?
A) Advertiser
B) Campaign
C) Ad Group
B) Campaign
What are the benefits of running a Amazon Prime OTT campaign?
Access to premium Amazon Prime Video allows us to reach users that may not be consuming other streaming services and reach users at another touchpoint.
True or False: Conversions are available at the campaign level in DFM?
False.
Conversions are only available at the advertiser level.
What is the most granular level of reporting we can provide on inventory placements?
Channel level reporting.
All DFM CTV inventory shows the publisher, some DFM CTV inventory shows the channel.
How is the success of a CTV branding campaign measured?
Let's discuss!
"Seed - Display" is a what?
A) Campaign
B) Ad Group
C) Audience
B) Ad Group
What is the difference between Amazon display and Data Fusion display?
Amazon Display does not have 3rd party data targeting options nor conversion attribution.
True or False:
We can provide the names of individuals who submit forms.
False
What is the minimum level of reporting provided on inventory placements?
Publisher.
Every inventory placement shows at least the publisher that ran the media.
How often is Data in the Gorilla Gauge updated?
Daily, except for Amazon, which is currently bi-monthly.
A client wants to target Spanish speaking households in their market what needs to be done first?
Submit a new campaign template in Asana.
True or False: Dynamic Display and Video creatives are available through Amazon.
True!
Are conversions customizable in DFM?
Yes
If a client wants to run an NFL Package can they choose specific games?
No.
SB NFL Package includes football related content. That content includes games, pre and post game shows, recap shows, highlights etc.
Can a DFM display campaign geared towards conversions start prior to the GTM being installed?
No.
Not if we want to track conversions.
True or False:
A client can target a specific audience AND choose specific inventory placements.
False.
Choosing a specific audience is part of an audience first strategy, designed to find the desired person regardless of what they are watching.
True or False: Geo-fencing is a great strategy to implement on an Amazon Prime OTT campaign.
False.
We can provide conversion tracking for CTV. True or False
False
Can you provide conversion details on an Amazon Prime Video OTT campaign?
No.
OTT Campaigns are not specifically designed to track conversions, in addition, the Amazon DSP does not provide conversion attribution like DFM.
Name three types of rails available in a DFM campaign. GO!
- Geo
- Audience
- Inventory
- Frequency
- Device Type
- Ad Environment
- Browser
- Time of Day
Is Amazon Prime inventory available through The Trade Desk?
No.
Amazon Prime inventory is exclusively available through the Amazon DSP and can be purchased by Silverback Advertising.
Is Netflix available through the Amazon DSP?
No.
Netflix is available exclusively on the TTD through 2025.
Would you consider a form submit a hard or soft conversion?
Let's discuss!
Do SilverBack Advertisings CTV campaigns run on premium OTT inventory?
Yes!
SB has a partnership with Beachfront Select allowing us to curate our own inventory packages through their pre-approved premium publishers.
What is the correct hierarchy for a DFM campaign?
A) Advertiser - Partner - Campaign - Ad Group
B) Partner - Advertiser - Campaign - Ad Group
C) Partner - Advertiser - Ad Group - Campaign
D) Campaign - Ad Group - Partner - Advertiser
B) Partner - Advertiser - Campaign - Ad Group