Audience Strategy
What is the purpose of the audience strategy in this project?
The purpose is to identify and rationalize the audiences you will communicate to and how you will do so.
How many different genres must you create for this project?
Three
What is the guiding question for your rationale?
How does one approach and adapt writing so that it is appropriate and effective for its purposes, audiences, and other rhetorical concepts?
What is the first step in the project?
Brainstorming and identifying audiences.
Do you need to create a fully functional website for this project?
No, you only need to create a mock-up.
What document must be 300-400 words and identify the audiences you’ll target in your genres?
The audience strategy.
What are some of the genre categories you could choose from?
Print genres, visual genres, digital genres, and professional genres.
Should your rationale explain how your rhetorical choices were influenced by what you know about the community?
Yes, it should.
What document will you create after brainstorming to outline your communication approach?
The audience strategy.
What types of examples should you create to demonstrate the features of each genre?
Mock-up examples.
What type of research should you conduct before finalizing your audience choices?
Demographic research or research to find evidence for your audience choices.
Can all three genres be the same type?
No, they must be different.
What term refers to the reasons and motivations behind your communication choices?
Exigency.
What is the final document you will write after creating your genres?
The rationale.
What tool can you use to create a mock-up of a video genre?
iMovie.
Why is it important to get feedback on your audience strategy?
To ensure your choices are rhetorically sound or to refine your approach based on class feedback.
What must be included with any genre that is not already a lengthy piece of writing?
A written explanation of what the genre is attempting to communicate (approximately 300 words).
What is a key element you should reflect on when creating each genre?
How each genre reaches its audience.
How will you present your strategy to your classmates?
Using formats like PowerPoint, Prezi, or Keynote.
What is the main goal of creating a mock-up genre?
To convey the intent of your strategy through the genres.
Which part of the project involves discussing multiple possible genres before choosing three?
The audience strategy document.
What is the common purpose that the three genres should achieve?
To communicate information to the audience(s) in a way that is appropriate to the context.
Why is the rationale important in this project?
It helps you articulate your rhetorical choices and retain knowledge that you can apply in future work.
What is the purpose of the presentation step?
To gather feedback from classmates and the instructor.
Are extensive design skills necessary to complete this project?
No, they are not. The focus is on the rhetorical choices and intent, not on professional design.