Digital Trends
This type of marketing, often used in social commerce, leverages popular personalities to promote products and drive engagement.
What is influencer marketing?
Targeting customers based on regional, city, or neighborhood preferences falls under this segmentation method.
What is geographic segmentation?
This digital marketing tool improves a website’s functionality and effectiveness to help it rank higher in search engine results and drive organic traffic.
what is SEO?
Information collected directly from customers through surveys
what is primary data?
This type of influence includes family, friends, and social groups that affect consumer buying behavior.
What are social factors?
In social commerce, this type of content, created by customers rather than brands, helps drive engagement and trust.
What is user-generated content?
Combining broad reach with this type of marketing allows businesses to maximize brand exposure while addressing specific audience segments.
What is targeted marketing?
A popular coffee brand uses this digital strategy to engage consumers through SMS messages and app-based promotions to enhance user experience and brand interaction.
What is mobile marketing?
tailoring its product, promotion, price, and place based on target segments
What is the marketing mix?
This stage of the buying process involves the consumer realizing they have a need, as shown when someone recognizes they need a new phone and starts considering brands like Apple or Samsung.
What is the problem recognition stage?
an iconic beverage brand's 2011 campaign encouraged customers to buy personalized bottles featuring popular names, leading to a global trend of sharing and searching for customized drinks.
what is share a coke?
Dividing consumers based on their purchasing habits, brand loyalty, or frequency of use is an example of this segmentation type.
What is behavioristic segmentation?
This popular travel company uses this digital strategy to increase it's website visibility by bidding on keywords like "best hotels in New York," to attract potential travelers ready to book a stay.
What is Search engine marketing (SEM)?
This fundamental element of the marketing mix not only includes tangible goods but also encompasses services, experiences, and branding strategies.
What is Product?
This term refers to the process consumers go through when identifying a need, searching for information, evaluating options, making a purchase, and reflecting on the decision.
What is the consumer decision-making process?
Machine learning, AI, and deep learning optimize marketing efforts by automating processes and enhancing this aspect of customer interaction.
What is personalization?
These key criteria can be combined to identify a target audience profile including behavioral, geographic, demographic, and psychographic data.
What is market segmentation?
In 2006, this fast-food giant launched a classic gameboard promotion, encouraging customers to buy certain products and collect game pieces for a chance to win prizes, sparking widespread participation and increased sales.
What is McDonald's Monopoly?
these make sure that communication tactics support the enterprise level business goals.
What are marketing objectives?
This factor affects how consumers from different regions or cultural backgrounds prefer certain brands, such as the preference for McDonald's menus tailored to different countries.
What is the social factor: cultural influence?
Customer reviews, social shares, and influencer mentions fall under this media category, known for its credibility.
What is earned media?
This beauty brand uses customer segmentation to personalize its chatbot interactions on Facebook Messenger, helping customers find products and book appointments.
What is Sephora?
the use of online channels to build meaningful relationships with target audiences, including customers, employees, investors, and partners. It encompasses a broad range of strategies beyond just social media marketing.
What is Digital Marketing?
The results of this 2018 ad campaign made news headlines across the world, featuring a former NFL quarterback and activist, and included the tagline “Believe in something. Even if it means sacrificing everything.”
What is the Nike Dream Crazy campaign?
This is what happens when a customer feels satisfied with a product, such as after buying a Sony TV, and they leave positive reviews or recommend it to others.
What is post-purchase behavior?