is used to inform, persuade or remind customers about a specific product, company or idea
What is Advertising
Is what the first A in Aida is
What is Attention or Awareness
Includes, Print, Broadcast, the internet, outdoor and transit, product
What is Advertising Media
Is what I stand for in Aida
What is Interest
Consists of special events, activities and discounts which stimulate sales
What is Sales Promotions
Is what the D in Aida stand for
What is Desire
Involve a business contributing money, goods or services to an organization or event in order to gain the publicity related to it
What is Sponsorships
What is the second A in Aida stand for
What is Action
Are used to announce something of value or attract positive news attention
What is News Releases
is used by many in product promotion and is an acronym which stands for attention/awareness, interest, desire, action,
What is The Aida Model