Can you hear me now?
•_______ is communication from an organization to its customers and to the public.
•Marketing communication
•________ involves the methods used to encourage customers to buy a product within a specific time period, usually as soon as possible.
•Sales promotion
•A ______ involves pushing promotional content about a product or brand to consumers to increase awareness.
•A push strategy
•_______ is information about products that customers or viewers feel compelled to pass along to others.
•Viral marketing
•A _______ is the coordination of marketing communications to achieve a specific goal.
•A promotional plan
•_______ is a strategic approach to marketing that integrates all promotional efforts to deliver one message about a product using various media.
•Integrated marketing communications (IMC)
What are the two basic types of promotion?
product promotion
institutional promotion
•The _______ is drawing consumers to actively seek out a company’s product or brand to increase engagement and customer loyalty.
• pull strategy
•________ is any promotional effort conducted using the Internet.
•Digital marketing
•________ are standards of measurement that determine the effectiveness of a promotion.
•Metrics
•_________ is a strategy that invites customers to participate in an element of the promotional mix through some type of interaction with the brand.
•Participation marketing
What are the 3 goals of promotion?
•To inform
•To persuade
•To remind people about the business or its products
•_______ is any direct contact between a salesperson and a customer with the objective of making a sale.
•Personal selling
•________ is promoting products and building brand identity through social media platforms.
•Social media marketing
•This is the specific group of customers whose needs and wants a company will focus on satisfying.
Target Market
•________ is any form of nonpersonal communication used for promotional purposes that is paid for by an identified sponsor.
•Advertising
Name 4 different methods of sales promotion?
•Coupons, Rebates, Promotional items, Samples, Loyalty programs, Contests and sweepstakes, Trade shows, and Displays
•A ________ is a person who willingly promotes a brand they believe in without being paid.
•A brand advocate
•________ is using paid methods to improve a company’s online search results.
•Search engine marketing (SEM)
What two elements are essential for the promotional plan implementation?
Budget and Schedule of execution
What are the two types of Public Relations?
•Proactive
•Reactive
•The promotional mix is a combination of the elements of __________.
advertising, sales promotion, public relations, and personal selling used to reach the target market.
•Brand advocacy can take many forms and be conducted through a variety of channels, such as:
•Word-of-mouth
•In-person
•Online customer reviews
What are the three examples of Participation Marketing?
•Contests
•Free samples
•Opportunities to voice opinions
What are the elements of the promotional plan?
attention, interest, desire, and action.