Types
non personal communication transmitted through mass media
whats Advertising
What are methods of getting people to become familiar with a product
What is promotional strategies
Advertising, Sales Promotion, Personal Selling, PR, & Direct Marketing
What is the Promotional Mix
Catalogs, direct-response, TV, kiosks, the internet, and mobile marketing
What is Direct Marketing
maximize profits earn a return on investment increase sales/market share and create a price quality image
what are the 4 pricing objectives
whats used when people promote through newsletters newspapers magazines and television
what is publicity
What is the idea behind Point-of-Sale Promotion and End-Cap Marketing
What is convenience and impulse
Analyze the market and evaluate the results
What is the first and last steps in Promotional Planning
Coupons, special financing, and incentives
What are some types of Action promotions
offered to consumers in order to sell big-ticket items
What is credit
state at least three methods of sales promotions
whats mail coupons volume discounts sampling rebates demonstrations exhibits sweepstakes trade allowances
What is a way to encourage current customers to refer new customers to your store
What is the customer referral incentive program
Building a good reputation in the minds of consumers
What is Public Relations
Someone who states factual information and actually uses the product/service
What is an Endorser
the point where supply and demand meet
what is the equilibrium point
In designing a promotional plan you spell out what
What is -Which objectives to use. - What to say -Who to say it to -Criteria used to measure success
What is a strategy for promoting your product while simultaneously supporting a cause
What is causes and charity
One way communication, expensive, impersonal, and limited ability to close a sale
What are the disadvantages of advertising
Considered to be very important for restaurants, day cares, hair salons, hotels, and auto repair shops
What is Word-of-Mouth
pricing strategy used for a unique product during the Introductory Stage of the Product Life Cycle
what is skimming
What is -Which objectives to use. - What to say -Who to say it to -Criteria used to measure success
What is personal selling
Name at least five promotional strategies
What is Contests Social Media Mail Order Marketing Product Giveaways Point-of-Sale Promotion and End-Cap Marketing Customer Referral Incentive Program Causes and Charity Branded Promotional Gifts Customer Appreciation Events After-Sale Customer Surveys
AIDA
What is Attention, Interest, Desire, & Action
Ads that appeal to emotional, rational, and patronage buying motives
What are ways to create Desire
Eggs, milk, and gasoline
What is inelastic demand