Show:
Trademarks
Copyrights and Piracy
Promotions
Endorsements
Random
100
Registered mark
What is R
100
Suzanne Collins, author of Hunger Games sold the movie rights for how much money?
What is 17 million
100
Cross promotion involves how many companies working together
What is two or more
100
the endorser must have _____ experience with the product
What is real
100
format used for promotion, such as broadcast, print or electronic media
What is media
200
Mark used to promote or brand services (unregistered service mark)
What is SM
200
the film industry loses how much money annually?
What is $6.1 billion
200
blending different promotional element/strategies
What is promotional mix
200
the _____ opinion of the endorser must be expressed in the endorsement
What is truthful
200
different types of media used for promotional mix
What is media mix
300
Mark used to promote or brand goods (unregistered trade mark)
What is TM
300
The legal protection of a creator's intellectual property or products
What is copyright
300
how much did Dutch beer spend on cross promotion for the movie skyfall
What is $45 million
300
a person's public expression of approval or support for a product or service
What is endorsement
300
Free mention of a product or company in the media
What is publicity
400
A device that legally identifies ownership of a registered brand or trade name.
What is Trademark
400
theft of any copyrighted material
What is Piracy
400
any form of communication used by a company to inform, persuade, or remind people about its products
What is promotion
400
what does Angelina Jolie endorses in
What is Louis Vuitton
400
the use of ancillary products, such as merchandise
What is production tie
500
For a _______ to remain valid, the owner must continue to use it.
What is trademark registration
500
What does SOPA stands for?
What is Stop Online Piracy Act
500
Name a cross promotion
What is target and avengers, etc...
500
What is FTC?
What is a US government agency that protects consumers from deceptive business practices
500
unique works of writers, artists, and musicians that can be protected under copyright laws.
What is Intellectual property