Promotional Strategies
Media
Market Research
Promotion Mix
Management Theories / Functions
100
Which Promotional Strategy Is This?
-Institutional
-Product
-Guerrilla
-Sales
-Competitive
Product
100
Which is not a form of media that can be used to promote a brand?
A. Social media
B. Mercedes
C. TV Commercials
D. Radio
B. Mercedes
100
What is the purpose of market research?
To get a better understanding of the target consumer's needs and wants
100
The one-to-one communication between a seller and buyer, allowing for a seller to respond directly to the specific needs of the buyer.
What is Direct Selling?
100
System theory states that a business is made up of many interdependent _________.
What are Systems?
200
Which Promotional Strategy Is This?
-Institutional
-Product
-Guerrilla
-Sales
-Competitive
Sales
200
Which form of media is the most likely to encounter security issues when promoting a brand?
A. Newspapers
B. Billboards
C. Social Media
D. Radio
C. Social Media
200
Which demographic should BMW focus their advertising towards?
- Low income families
- Teenagers
- High income families
- People from Germany
High income families
200
A rumor has spread that states that a certain company mistreats their workers, even though that isn't true.
The company should focus more on ________ to improve their public image.
What is Public Relations?
200
Consider a shoe factory under systems theory. What would the inputs and outputs of the system be?
Input: materials needed to make shoes
Output: shoes
300
Which Promotional Strategy Is This?
-Institutional
-Product
-Guerrilla
-Sales
-Competitive
Competitive
300
Which of the following is an example of using media to promote a brand?
A. A salesperson explaining a new product to a customer
B. A TV commercial
C. A 20% off coupon that was printed on your receipt
B. A TV commercial
300
Which type of market segment is this ad targeting?
- Geographic
- Psychographic
- Demographic
- Behavioral
Geographic
300
A commercial is an example of ______ since it reaches a wide audience.
What is Advertisement?
300
Which of the following options are NOT part of the staffing function of management?
A. Training new employees
B. Promoting employees who stand out
C. Hiring new employees
D. Performing the roles of an employee when understaffed
D. Performing the roles of an employee when understaffed
400
Which Promotional Strategy Is This?
-Institutional
-Product
-Guerrilla
-Sales
-Competitive
Institutional
400
McDonalds is going to use a media dispersion strategy to advertise the company. Which of the following would McDonalds do?
A. Post only Tiktok videos to target young adults
B. Market on Instagram, Tiktok, TV Commercials, and billboards to reach a broad audience
C. Text random phone numbers a coupon for a discount on their next meal
B. Market on Instagram, Tiktok, TV Commercials, and billboards to reach a broad audience
400
Amazon notes that customers who a phone also buy certain accessories. What type of market research is Amazon doing?
- Demographic
- Behavioral
- Geographic
- Psychographic
Behavioral
400
A store has just placed a 20% discount on all of its products. The store is employing ________ to encourage immediate sales.
What is Sales Promotion?
400
Which of the following best exemplifies the Bureaucratic Theory of Management?
A) a group of people collaborating on a project (everyone is part of the decision-making process equally)
B) an organized military with a chain of command
C) Systems theory
B
500
Which Promotional Strategy Is This?
-Institutional
-Product
-Guerrilla
-Sales
-Competitive
Guerrilla
500
McDonalds is going to use a media concentration strategy to advertise the company. Which of the following would McDonalds do?
A. Post only Tiktok videos to target young adults
B. Market on Instagram, Tiktok, TV Commercials, and billboards to reach a broad audience
C. Text random phone numbers a coupon for a discount on their next meal
A. Post only Tiktok videos to target young adults
500
Nike has just performed market research and learned that the majority of people that buy their shoes are young adults. Which type of market segmentation is this?
A. Demographic
B. Geographic
C. Behavioral
D. Psychographic
A. Demographic
500
A new business wants to promote its products to people in the area, reaching as many people as possible.
Which element of the promotion mix should it employ?
Advertising
500
Why might an employee dislike the Bureaucratic Theory of Management?
A. It divides work evenly between employees
B. It ensures economic efficiency
C. It can place organizational rules over individuals emotions
D. It has flexible rules and procedures
C. It can place organizational rules over individuals emotions