Reach out
A paid form of promotion that can be in print, broadcast or electronic media
Advertising
A type of promotion technique to communicate to the public by sharing about the good things the businesses have done e.g. sponsored charity events for the needy families.
Public relations
See exhibit 1....name the type of sales promotion
Coupons
What type of advertising media is Radio and TV known as?
Broadcast advertising media
A promotion technique that sends customised messages directly to target customers.
Direct marketing
See exhibit 2.....name the type of sales promotion
Contest
Name one example of print advertising
Newspaper, magazine, direct mail, outdoor
How many promotion techniques are there? 200 bonus points if you can name all
5
Advertising, Direct Marketing, Personal Selling, Public Relations, Sales Promotion
See exhibit 3....name the type of sales promotion
Free gifts
Give an example of a type of outdoor advertising
Billboard, banners, posters and public transport
Positive ideas or feelings that the public has towards a business, its products and its staff.
Goodwill
See exhibit,....name the type of sales promotion
Purchase-with-purchase
1) More appealing as they can include video clips, sound effects or shopping carts which other forms of advertisement cannot.
2) More relevant as able to target target customers' specific interests
A type of promotion technique in which additional services are offered to customers to help build trust and long-term relationships with customers e.g. for banking and insurance
Personal selling
See exhibit....name the type of sales promotion
Loyalty programme