Reach out
Stand out
Buy More
100

A paid form of promotion that can be in print, broadcast or electronic media

Advertising

100

A type of promotion technique to communicate to the public by sharing about the good things the businesses have done e.g. sponsored charity events for the needy families.

Public relations

100

See exhibit 1....name the type of sales promotion 

Coupons

200

What type of advertising media is Radio and TV known as?

Broadcast advertising media

200

A promotion technique that sends customised messages directly to target customers.

Direct marketing

200

See exhibit 2.....name the type of sales promotion 


Contest


300

Name one example of print advertising

Newspaper, magazine, direct mail, outdoor

300

How many promotion techniques are there? 200 bonus points if you can name all

Advertising, Direct Marketing, Personal Selling, Public Relations, Sales Promotion

300

See exhibit 3....name the type of sales promotion 

Free gifts


400

Give an example of a type of outdoor advertising

Billboard, banners, posters and public transport

400

Positive ideas or feelings that the public has towards a business, its products and its staff.

Goodwill

400

See exhibit,....name the type of sales promotion 

Purchase-with-purchase

500
Name one advantage of online advertising

1) More appealing as they can include video clips, sound effects or shopping carts which other forms of advertisement cannot. 

2) More relevant as able to target target customers' specific interests

500

A type of promotion technique in which additional services are offered to customers to help build trust and long-term relationships with customers e.g. for banking and insurance 

Personal selling

500

See exhibit....name the type of sales promotion 

Loyalty programme