Advertising
It reaches many different groups of people compared to other types of print media. State the type of media and advertisement used.
Print media (newspaper advertisements)
Personal selling involves ______________ communication with potential customers.
interpersonal
_____________________ helps the public to recognize a business. It uses distinctive logos in its merchandise.
Corporate identity materials
It helps to introduce new products to the market. They are travel-sized or small amount.
Samples
Messages tend to be simple and short as the audience is normally on the move. They are commonly targeted at customers at a particular location. State the type of media and advertisement used.
Print media (outdoor advertisements)
Personal selling aims to build ____________________________.
customer relationships
The business creates favourable news about themselves or their products by sending a ____________________ to the mass media.
press release
It must be attractive to customers in order to entice them to spend.
Gifts
It is an easy way to reach to a wide audience. It is the costliest advertising media. Audience may be persuaded by advertisements endorsed by celebrities. State the type of media and advertisement used.
Broadcast media (television advertisements)
Personal selling is effective for products that requires _________________ or complex explanations.
__________________ draws attention to new products or locations. It creates public awareness and gains public interest.
Special events
Prices are lowered for a limited period of time to encourage customers to buy immediately.
Price deals
The advertisement is usually short in length and includes a link to the website. It is time and resource consuming to collect contact information. State the type of media and advertisement used.
Electronic media (mobile phone advertisements)
Direct marketing is a promotion method that sends ___________ messages directly to target customers.
customised
____________ refers to positive ideas or feelings that the public has towards a business, its product and its staff.
Goodwill
Customers have the option to buy a selected product at a discounted price if they spend a minimum amount.
Purchase-with-purchase
It reaches out to the correct target audience by analyzing an individual's interest through their social media information and Google searches. State the type of media and advertisement used.
Electronic media (online advertisements)
Direct marketing helps to build ______________ relationships with customers.
long-term
State the purpose of businesses providing sponsorship.
It generates goodwill for the business as the public is more likely to trust businesses that sponsor events which benefit the community.
It is used to reward customers who buy frequently with special privileges. It encourages customers to spend more within the time period.
Loyalty rewards programme