Definitions
Examples
Logo's and Slogan's
Advertisement
100
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
Advertising
100
managing an organization's communications to stakeholders and the media.
Public relations
100
What logo is this?
Nike
200
Cash premium paid by the manufacturer to a retail chain for the costs involved in placing a new product on its shelves
Slotting allowance
200
where organizations can develop product recognition by making sure that it is featured in special events, on television, or in the movies?
product placement
200
What Logo is this?
Adidas
200
What are the three key objectives of promotion?
Inform, Persuade, and Remind
300
A folder containing articles, news releases, feature stories, and photographs about a company, product, or person
Press Kit
300
Notice or attention given to someone or something by the media.
Publicity
300
"Imagination at Work."
General Electric
300
Where would you see advertising
Radio, Television, Email, and Media
400
promotional arrangements between one or more retailers or manufacturers and combine their resources
Promotional tie-ins
400
What are the elements for promotional mix
Advertising, Public relations, Personal selling, and Sales promotion
400
"Melts in Your Mouth, Not in Your Hands"
M&M's
500
What is Wayne doing?
Sponsorship
500
"All the News That's Fit to Print"
The New York Times