Advertising Basics
What is any form of paid, non-personal mass communication that reaches an audience?
What is Advertising?
Offering coupons to encourage increased sales is an example of?
What is Sales Promotion?
Which medium has a short lead time and large geographic circulation but poor print quality?
What are Newspapers?
A headline type that uses seeming contradictions that could be true.
What is a Paradox?
Images used in ads
What are Illustrations?
This component of an ad grabs attention and leads the customer to read more.
What is a Headline?
What is to Inform, Persuade, and Remind?
What is the primary goal of effective promotion?
A marketing activity where information is spread through a non-paid format
What is Publicity?
An incentive that motivates consumers to buy a product for a limited time.
What is Sales Promotion?
Increases reading and visual appeal
Color and Design
This form of media describes a targeted audience, has a long lifespan, and a high pass-along rate.
What is a magazine?
McDonald’s Monopoly game pieces on food products is an example of?
What is a Contest? or Sweepstakes?
The method by which a communication message travels, like TV or a billboard.
What is Message Channel?
Efforts aimed at managing a business's public image and reputation.
What is Public Relations?
A contradiction that is nonetheless true, used to spark interest
A Paradox
Which media includes magazines and newspapers?
What is Print media?
Which of the following is not part of the promotional mix?
What is Distribution?
Media items such as radio ads during morning or evening hours are known as?
What is Drive Time?
The process by which a sender converts a message into a form a receiver can understand.
What is Encoding?
Using similar sounds or humor in headlines
Rhyme and Pun
This is the fastest-growing type of advertising that allows targeting of customers with instant feedback.
What is online Advertising?
The process of ensuring all elements of a promotional mix spread a cohesive message is known as?
What is Integrated Marketing Communication?
Billboards, benches, and bus advertising fall under which type of media?
What is Outdoor Media?
The main difference between advertising and publicity is that advertising is?
What is Paid, while publicity is non-paid?
Examples that are product samples, sweepstakes or contests and loyalty programs.
What are Examples of Sales Promotions?