non-personal communication transmitted through mass media
What is advertising?
100
What are promotional strategies?
What are methods of getting people to become familiar with a product?
100
What is the reason companies prmote?
What is to get their products notoriety.
100
Name a brand that promotes.
What is answers may vary.
100
Name two inventions that have greatly influenced the activity of promotion.
What is T.V., computer, telephone, etc.
200
I am used when people promote through newsletters, newspapers, magazines and television.
What is publicity?
200
What is the idea behind Point-of-Sale Promotion and End-Cap Marketing?
What is convenience and impulse?
200
What invention has revolutionized how promtion is used?
What is the television.
200
Name two compnaies that promote in the industry of tire manufacturing.
What is Goodyear and Michellin (other possible answers).
200
What are companies doing to expnad their borders of promotion?
What is entering global markets?
300
State at least three methods of sales promotions?
What are mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes, trade allowances?
300
What is a way to encourage current customers to refer new customers to your store?
What is the customer referral incentive program?
300
What dictates where a company will promote?
What is demographics?
300
Name two companies that promote their products in the U.S., but manufacture them in areas such as Southeast Asia.
What is Nike and Adidas (other possible answers).
300
Describe how technological inventions have changed the methods of promotion.
What is technology has enabled companies to reach more consumers faster through rapid communications?
400
In designing a promotional plan, you spell out what?
What is -Which objectives to use.
- What to say
-Who to say it to
-Criteria used to measure success
400
What is a strategy for promoting your product while simultaneously supporting a cause?
What is causes and charity?
400
Name two "graphics" companies use to promote.
What is demographics and psychographics
400
How has promotion of products affected the global market?
What is increased competition for different industries througghout the world.
400
Name the major global markets of the world.
What is the Americas, Europe, and Eastern Asia?
500
Give six suggestiopns for inexpensive promotion.
What are • Personal selling
• Product demonstrations
• Direct mail
• Business cards
• Yellow Page listing
• Seminars
• Newsletters
• Contests
• Flyers
• Statement stuffers
• Window banners
• Greeting cards
• Sports team sponsor
• Home parties
500
Name at least five promotional strategies?
What is Contests
Social Media
Mail Order Marketing
Product Giveaways
Point-of-Sale Promotion and End-Cap Marketing
Customer Referral Incentive Program
Causes and Charity
Branded Promotional Gifts
Customer Appreciation Events
After-Sale Customer Surveys
500
Define geographic segmentation, and describe its importance in promotion.
What is the stratification of different groups of people throughout a region, and it dictates how and where a company will promote its products most intensively.
500
Name eight global brands.
What is answers vary.
500
Give a brief synopsis of how promotional methods have evolved throughout the late 20th and early 21st century.