This is where businesses use people to sell the product after meeting face-to-face with the customer
What is Personnel Selling
100
This is used to increase consumer demand, stimulate market demand and improve product availability
What is Sales Promotion
100
What is the practice of managing the spread of information between an individual or an organization and the public
What is Public Relations
100
How many DECA logos have we had
What is five DECA logos
200
The two different advertising medias
What is Broadcast and Specialty media
200
True or False: This is a non-personal form of communication
What is false
200
List three objectives to Sales Promotion
What is building product awareness, creating interest, providing information
200
Advantage of Public Relations
What is helping to establish credibility for a product, company or person in the minds of targeted customer groups by capitalizing on the influence of a third-party
200
List the divisions of DECA
What is High School, Junior Collegiate, Collegiate, Professional, and Alumni
300
Four ways to advertise
What is word of mouth, television, billboard, radio
300
True or False: This is a person to person contact promotion
What is True
300
Classified based on
What is the primary target audience to whom the promotion is directed
300
Disadvantage of Public Relations
What is marketers do not have direct control over whether a message is delivered and where it is placed for delivery
300
Who is Lydia Shriver
What is the Holmen DECA president
400
These techniques are used to encourage and persuade
What is Bandwagon, Bribery, Plain folks, and Snob Appeal
400
What is an advantage of Personal selling
What is a two way form of communication
400
What does the classification include
What is Consumer Market Directed, Trade Market Directed, Business-to-Business Market Directed
400
List three Objectives of Public Relations
What is Creating Interest, Building Product Awareness, Providing Information, Stimulating Demand, or Reinforcing the Brand
400
How many students are involved in DECA
What is 190,000 students
500
Advertising is based on what
What is ROI
500
What is the basic premise of personal selling
What is building relationships
500
List the five Sales Promotion trends
What is Customers Expectations, Electronic Delivery, Tracking, Internet Communication, and Clutter
500
What are two trends in Public Relations
What is Updating Corporate News, Corporate Blogs, Social, Media, RSS Feeds, Podcasting, Search Engine Optimization