Awareness Products
More Awareness
PotLuck
Promotional
More Promotional
100
A Business Information Page (BIP) is found here
What is the Organic Section of YP.Com
100
As of May 2011 ____% of all wireless phone purchases are smart phones.
What is 55%
100
This product is the second largest type of online advertising by revenue behind search
What is Online Display Advertising
100
These are the two choices of Digital Express packages that sales can offer to customers
What are DE Schedule Mailers and DE Online
100
This person contacts the customer regarding placement and fulfillment of customized POINT of SALE materials for their ATT411 program
What is the Text Guy
200
Category Sponsorship Ads are found here
What is on the BIP of the organic listing section of YP.Com
200
YP's form of direct mail
What is Digital Express
200
Premium Online Display Advertising has _______ guaranteed impressions per $1,000 spend on ComScore's Top _____ web properties only.
What is 100,000 impressions and 100 web properties
200
This is how customers pay for their DE Scheduled Mailer Program
What is Monthly through the normal billing channels
200
This is how a rep checks the availability of a ATT411 keyword
What is by texting proposed keyword to ATT411
300
An Advertisement on the BIP - Business Information Page of a Organic Listing on YP.Com
What is a Category Sponsorship Ad on YP.Com
300
Mobile Display Advertising campaigns provide advertisers with ________ impressions per $1,000 spent
What is 75,000 impressions
300
These are the three targeting types utilized by LODA
What is Behavioral Targeting, Contextual Targeting and Demographic Targeting
300
These are places customers can promote their ATT411 keywords
What are Social Networking Sites, Online, Print Yellow Pages, and in their place of business
300
This is how the customer gets notified of their login ID and password for the Text Wizard website for ATT411
What is an email is sent to both the customer and the rep
400
Local Online Display Advertisments (LODA) can be found here
What are Search Engines
400
BRODA campaigns provide advertisers with ________ ad impressions for every $1,000 spent
What is 150,000 impressions
400
Impressions for Local Display Advertising equal _______ multiplied by _________
What is Reach / Frequency
400
The number of keyword choices a rep should get from their customer for the ATT411 program
What is Three
400
The amount of text message pushes an advertiser gets on a monthly basis with ATT411
What is Four
500
The two types of LODA advertisements YP offers
What is Premium Online Display Advertising (PODA) and Branded Response Online Display Advertising (BRODA)
500
Customers can pull on this which measures the reach and frequency of their awareness advertising
What is Advertising Solutions Customer Portal - ASCP
500
These are the four card sizes available for Digital Express Scheduled Mailers
What are Standard, Panoramic, Magnet Mailers, and Jumbo
500
These are two features of ATT411
What is ability to promote specials on slow days, used to promotes new or unsold inventory, ability to share announcements and time sensitive information, ability to promote specials, sales and current offers
500
The amount of text messages included in the contract period with ATT411
What is 60,000