used by businesses to convince prospects to select THEIR goods/services instead of a competitior's
What is PRODUCT promotion?
100
a certificate that entitles a customer to a cash discount on goods or services
What is a coupon?
100
electronic media that allows people with similar interest to participate in a ___________ network
What is social media?
100
bringing new or newsworthy information about an organization to the public's attention
What is publicity?
100
also known as frequent buyer, reward ,or frequent shopper programs; rewards customers by offering incentives for repeat purchases
What is a loyalty marketing program?
200
sales strategies that encourage customers & prospects to buy a product or service
What is CONSUMER promotion?
200
short-term price reductions that are marked directly on the label or package OR "bundling" two related products together such as a free chair with the purchase of a sofa
What is a deal?
200
a promotional message sent to a TARGETED group of prospects and customers via standard mail, email or telemarketers
What is direct marketing?
200
A promotion by manufacturers that directs promotional activities toward consumers.
What is pull policy?
200
involves the verbal mention or appearance of a brand-name product in a television series, movie or sporting event
What is product placement?
300
INCENTIVES that encourage customers to buy products or services
What is SALES promotion?
300
low cost item given to consumers at a discount OR free
What is a premium?
300
a form of NON-PERSONAL promotion in which companies pay to promote ideas, goods or services in a variety of media outlets
What is advertising?
300
decisions about advertising, personal selling, sales promotion & public relations used to attract customers
What is promotion?
300
promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling
What is a promotional tie-in?
400
designed to get support from manufacturers, wholesalers and retailers
What is TRADE promotion?
400
a HIGHER priced product or award that is earned and given away through contests, sweepstakes, special offers and rebates
What is an incentive?
400
activities that help an organization to influence a target audience
What is public relations?
400
A promotion in which manufacturers use a mix of strategies to _______ the product through to the retailer
What is push policy?
400
a point of purchase display that is a stand-alone structure
What is a kiosk?
500
used to create a favorable image for a business, help it advocate for change, or take a stand on trade/community issues
What is INSTITUTIONAL promotion?
500
a free "trial" size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows
What is a product sample?
500
announces important developments about a company's goods or services, distribution channels, facilities, partners, revenues and earnings, and events; sent to various, appropriate media outlets
What is a news release?
500
a cost effective combination of advertising, direct marketing, and public relations strategies used to reach company goals
What is promotional mix?
500
a company pays a fee for the rights to promote itself and its products/services at an event, with a group (such as a team), with a well-known person or at a physical site