Marketing and Promotion Foundations
Name the four Ps of marketing
Product Development, Pricing, Placement, Promotion
This vitamin was added as a required nutrient on U.S. food labels in 2016 due to its role in bone health and widespread deficiency.
What is vitamin D?
The practice of using green or natural looking packaging to entice health conscious consumers to purchase products.
What is Green Washing?
This is the most common media platform targeted by food advertisements for children.
What is television?
Why are unhealthy, processed foods more heavily marketed than healthy, whole foods?
Food processing turns whole foods into added value foods that offer more profitability for food manufacturers
This European country uses a five-color Nutri-Score system from A (healthiest) to E (least healthy)
What is France?
Seeing ads for food activates related concepts in the mind, making people more likely to eat, and potentially choose unhealthy options.
What is Priming Effect?
Technique used to advertise to children
What are colorful packaging and cartoons?
Which appeal in food advertising is most often used for "sin" foods?
Emotional appeal
Following the death of 107 people due to ingestion of Elixir of Sulfanilamide, Congress passed this act.
Federal Food, Drug, and Cosmetic Act (FFDCA)
This was found to be the most common food marketing technique used in children advertising.
What is Television and Movies?
This process encourages companies to improve the nutrition of their products so they meet marketing standards.
What is product reformulation?