Definitions
term used to describe the set of tools a business uses to effectively
communicate the benefits of its products or services to its customers
promotional mix
“Dude, you’re getting a Dell!” – Built Ford Tough – Think Outside the Bun are all examples of what
slogan
public relations are followed through to form a __________ relationship with the public
positive
Are used to: – _______ sales and immediate buying action
increase
Is _____ communication with potential buyers of a product with the intention of making a sale
oral
composed of the methods and activities used to establish and promote a positive relationship with the public
public relations
website banners, pop-ups, spam and e-mail are all advertisements you can view where?
the internet
Chick-Fil-A
Name one thing sales promotion includes
special events or activities – coupons and rebates – prizes and premiums – games and sweepstakes – product samples – customer loyalty programs
Personal Selling • Includes the following: –
telemarketing – personal meetings – door-to-door sales – trade shows
a form of paid non-personal promotion used to inform, persuade or remind customers about a specific product, company or idea
advertising
what two basic aspects make up advertising?
the message, the medium
Name one thing public relations includes
sponsorships – public events – press kits – news releases – charitable donations
Name one advantage to a sales promotion
Create quick increases in sales • Serve as good short term tactical tools • Increase product familiarity
Personal selling allows a sales ___________ to be built
relationship
oral communication with potential buyers of a product with the intention of making a sale
personal selling
What is one disadvantage to advertising?
Can be impersonal • Is often less effective for “closing the sale” • Can be expensive
Name an example of public relations
A business hosts a charity picnic; the newspaper later mentions the event in an article - creating free publicity • An organization sponsors a local youth soccer league • A business sends a news release to a local television network in order to recognize the hiring of a new CEO
Name one disadvantage to a sales promotion
Can be overused • Can damage brand image with too many promotions • Create high expenses for a limited return
personal sales Is a great way to communicate _______ or detailed product information and features
complex
the processes associated with providing incentives to customers in order to stimulate demand for a product
sells promotions
Uses ___________ and product positioning to build customer trust
repetition
Is often associated with ________ or “__________”
Is often associated with publicity or “free advertising”
Name one example of sales promotion
Passing out coupons at a sporting event • Holding a raffle for a shopping spree in your store • Handing out free samples of new products • Giving customers ten percent off on their birthday
What example did Miss Ybarra use for personal selling?
car dealership