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personal selling
advertising
Public Relations
sales promotions
direct marketing
100

advantages of personal selling

provides a detailed explanation or demonstration of the product.

The sales message can be varied according to the motivations and interests of each prospective customer.

100

Advantages of advertising

  1. Credibility. 
  2. Timing.
  3. Drama.
  4. Branding
100

Advantages of public relations

Believably.

Employee morale

Educating visitors to your Web site

100

Advantages of sales promotions


Build relationships.

Stir excitement

Gauge price sensitivity

100

Advantages of direct marketing

Predictability

Effectiveness in reaching the right target

Ease of measurement.

200

disadvantages of personal selling

High cost 

increased competition,


200

Disadvantages of advertising

  1. Cost. 
  2. Follow through. 
  3. Lack of feedback. 
  4. Consumer indifference
200

Disadvantages of public relations

Cost. 

Lack of control

Failure to hit target

200

Disadvantages of sales promotions

Risk of misfire

Risk of dependency.

Risk of trivializing your brand.


200

Disadvantages of direct marketing

Saturation

Reliance on obsolete direct-mail lists

Heightened need for customer service

300

personal selling online

selling something online

300

Advertising on the Web

  1. Banner ads
  2. Pay-per-click links
  3. Pay-per-sale advertising
  4. paid listings 
300

public relationships online 

communicating with employee through the internet 

300

sales promotions online 

combination of communication instruments designed to communicate

300
direct marketing online

promotional method of presenting information about your product

400

what is personal selling?

where businesses use people to sell the product after meeting face-to-face with the customer

400

what is advertising 

the activity or profession of producing advertisements for commercial products or services

400

what is public relations

the professional maintenance of a favorable public image by a company or other organization or a famous person.

400

what is sales promotion

marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales

400

what is direct marketing 

form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response

500

what is the salary 

85k

500

what is the salary 

43k

500

what is the salary 

35k-60k

500

what is the salary

43k-93k

500

what is the salary

36k-38k