Essential Elements of Advertising
this is a sketch that shows the general arrangement of a finished ad
what is AD LAYOUT?
what is the last step in the sales process?
what is AFTER THE SALE?
what are the two main types of advertising?
what is PROMOTIONAL AND INSTITUTIONAL?
these are incentives that encourage customers to buy products or services?
what is SALES PROMOTIONS?
what are the three kinds of persuasive techniques?
what are ETHOS, PATHOS, and LOGOS
This is a catchy phrase or words that identify a product of company
what is a SLOGAN?
the three basic methods of determining needs
where can transit advertising be found?
what is PUBLIC TRANSPORTATION?
this type of advertisement happens when a manufacturer help to pay the cost of local advertising
what is COOPERATIVE ADVERTISING?
what does AIDA stand for?
what is ATTENTION INTEREST DESIRE AND ACTION?
when advertisements are first created, what is the first thing that is developed?
What is ADVERTISEMENT PROOF?
there are THREE common approaches of the sales process. Two of them are greeting and service, what is the third?
what is the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective?
what is MEDIA PLANNING?
this type of promotion includes manufacturers wholesalers and retailers?
what is TRADE PROMOTIONS?
what are three common approaches?
what are GREETING, SERVICE, and MERCHANDISING?
print advertisements have FOUR key elements, these include...
HEADLINE, COPY, ILLUSTRATIONS, AND SIGNATURE
some sources of information for this part of the sales process include labels, training, and brochures
what is PRE-APPROACH
what are the six more effective social media platforms?
what is FACEBOOK, TWITTER, SNAPCHAT, INSTAGRAM, PINTEREST, LINKEDIN?
what are the incentives of consumer sales promotion?
what is CONTESTS, SWEEPSTAKES AND REBATES?
what are the five general categories of advertisement media?
what are PRINT, BROADCAST, ONLINE, SPECIALTY, and SOCIAL?
these are independent businesses that specialize in developing ad campaigns
what are ADVERTISING AGENCIES?
the presentation part of the sales process include
what is TELL, SHOW, and DO
what are the four major networks used for broadcast media?
what is ABC, CBS, NBC, FOX?
what are intended to boost sales?
what is PROMOTIONS?
2 PART QUESTION
this greek philosopher believed that when people try to persuade each other, they use three main kinds of these?
who is ARISTOTLE and RHETORIC?