Sales Promotions
What does BOGO stand for?
Buy one, Get one
What type of advertisement is typically shown before, during, or after a TV show to promote a product?
A commercial.
What type of marketing is used when brands collaborate with individuals who have a large following on social media to promote their products.
Influencer marketing
Which famous company used the slogan "Just Do It" in their advertising campaigns?
Nike
What is the primary target audience for most luxury car brands?
High-income individuals or professionals.
What is a refund or partial return of the purchase price, typically after the customer submits a form or proof of purchase, called?
___ is a strategy that involves connecting with a specific smaller audience to generate interest in a brand, product, or idea that would spread to larger audiences.
Grassroots Marketing
What app has been responsible for the most viral marketing campaigns in the last 5 years?
Tiktok
What was the most viral social media campaign that raised awareness and funds for amyotrophic lateral sclerosis (ALS)
The ice bucket challenge
What is McDonald's main target audience?
Families
Which promotional technique uses limited-time offers to encourage quick purchases?
Flash sales or time-limited discounts.
What promotional type conceptualizes a unique, low-cost campaign that creates big buzz around the product
Guerrilla Marketing
___ is promoting brands and connecting with potential customers using online channels like social media, email, websites, and other digital communication methods to advertise and market products or services
Digital Marketing
Which fast food brand used the slogan "I'm Lovin' It" in its global advertising campaign?
McDonald’s.
What is the target audience for Nike?
Athletes
What type of program rewards customers for repeat business, such as earning points for purchases that lead to discounts or rewards.
loyalty program
An advertising technique that uses media such as radio and television that reach target audiences using airwaves as the transmission medium.
Broadcast Advertising
Using ___ you can reach a large audience using things like billboards.
Print Advertising
Which State's milk processor board created the “Got Milk?” campaign aimed to encourage people to drink more milk?
California
What is a niche market?
A specific, smaller segment of a larger market with specialized needs or interests.
___ provides a discount or incentive to purchase a product or service. Often distributed in newspapers, online platforms, or via email to target specific consumer segments.
A Coupon or Voucher
____ is what happens when a person, organization or product is spoken of by a third party, with no payment changing hands.
Earned media
___ is a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs
Product Placement
What famous promotional campaign is associated with Coca-Cola and personalized bottles?
The "Share a Coke" campaign.
A brand selling eco-friendly products might target consumers who are passionate about sustainability. This is an example of a target audience based on which kind of factor?
(Demographic Segment, Geographic Segment, Psychographic Segment, or Behavioral Segment)
Psychographic (values, beliefs, and lifestyle).