Definitions
A form of product promotion that can include print, social media, billboards, radio, commercials, etc. is called what?
An advertisement
A memorable song is played to associate with a product.
Jingle
The people who make the product.
Producers
What types of products are commonly marketed to teens?
Food and drink, clothing, gaming, cosmetics.
What year was the Tobacco and Vaping Act introduced?
2018
What is marketing?
How companies decide to promote and sell their products.
Emotional Appeal
The people who buy the product.
How are teens pressured to spend money?
Expensive brands, tech upgrades, experiences, etc.
How old do you have to be to buy tobacco products in Canada.
18
A visual representation of the company is called what?
A logo
When a person's celebrity and following are used to sell and endorse other products.
Celebrity Endorsement
Companies that create products that are similar (ex. Coke & Pepsi)
Competition
What is the three day rule?
You should wait three days before purchasing a product.
As a healthier alternative to help smokers quit smoking.
What is it called when the brand has a phrase that is closely associated with it?
A slogan
When the brand is setting themselves apart by convincing viewers their product is the best.
Persuasive Language
The marketing strategy used when the brand creates a sense of urgency for the viewer to buy now.
Call to Action
What is emotional spending?
When you make an impulsive purchase to make yourself feel better.
Tech-like design, bright coloured ads, 'fun' flavours, help you 'relax' and 'have fun'.
What is the name of the company and everything it stands for called?
Their brand
When a trusted person, like a doctor or mom, is telling the customer why the product is high quality.
Testimonial
The age/type of customer a company is trying to sell their products to.
Target Audience/Demographic
What happens when you spend money for the wrong reason?
You feel better temporarily, go into debt, lose sight of values and goals, are chasing the approval of others.
How are tobacco or vaping products advertised in Canada?
Most methods of advertising in Canada have banned these products, including print, billboards, television, social media, and radio ads.