Advertising
The core of advertising
what is effective communication
This can be used to promote an organization by providing information that was not readily available 10 years ago that can be accessed by consumers at their convenience
The six promotional concepts
What are theme, product sampling, open house, coupons, vouchers, discount codes, contests and sweepstakes, and premiums and giveaways
The different types of consumers
What is nonaware non consumers, aware nonconsumers, media nonconsumers, and misinformed nonconsumers?
The different aspects of the advertising communication process
A major one time event of limited duration, developed primarily to enhance the awareness, appeal, and profitability of a tourism destination in the short term, long term, or both
What is a hallmark event?
The aim of this theme is to fit almost any situations athletic ability, and target market
What is Nike's "Just Do It"?
The goal of the consumer escalator
What is to attract new consumers but also get consumers to move up by increasing attendance?
The four ways people advertise in sport
what is signage, endorsements, print media, and electronic media
A key element in the planning of promotions for sport organizations that includes day of the week, opponent, starting time, and month of the year
What is timing?
This promotional concept may cheapen the organization's image and suggest desperation if not used properly
What is coupons, vouchers, and discount codes?
The name for people descending the escalator
What is defectors?
what is creating awareness, communicate information, develop or change an image, associate a brand with feelings
What is they may hinder other sales at the arena/field of play?
The proper way to use sales promotions
What is to design and conduct balanced and creative sales promotional activities?
The attendees that include full-season and half-season ticket plan holders, club seat purchasers, and the variety of premium seat holders, including loge box and suite owners
The 4 different types of endorsements
what is explicit, implicit, imperative, and cop resent
The price-oriented or non-price-oriented tactics essential to the marketing strategy of any sport organization
What is sales promotions?
This promotional strategy offers fans the possibility of winning or watching someone else compete in a contest
What is contests and sweepstakes?
What is nonpattern attendees or light users?