attempts to persuade the reader by using a famous person to endorse a product or idea ( for instance, the celebrity endorsement)
What is a testimonial?
100
politicians who attack their opponets for smoking pot during college
What is name calling?
200
an appeal that tries to persuade the reader to do, think, or buy something because it is popular or because everyone is doing it
What is bandwagon?
200
techniques and tactics used to influence people to believe, buy, or do something.
What are propaganda techinques/persuasive tactics?
200
a commercial that states that 90% of consumers noticed a reduction in fine lines and wrinkles after using their face cream
What is appeal to numbers, facts, or statistics?
200
giving the positive side for your own point of view but none of the positive points for your opponent’s position
What is card stacking?
200
a soda commercial stating that in a taste test 80% of people preferred Pepsi over Coke
What is an appeal to numbers, fact, or statistics?
300
an attempt to distract the reader with details not relevant to the argument
What is red herring?
300
attempts to persuade by repeating a message over and over again
What is repetition?
300
a Gap commercial that depicts everyone wearing the same dress, but in different colors
What is bandwagon?
300
using a strong pictorial symbol or general phrase that arouses the audience’s emotions so that they’ll connect the emotion to the product being sold
What is transfer?
300
an advertisement for rice cakes that states "Eat, Feel Good, Repeat" ; "Eat, Feel Good, Repeat"; "Eat, Feel Good, Repeat"
What is repetition?
400
tries to persuade the reader by using words that appeal to the reader’s emotions instead of to logic or reason
What is emotional appeal?
400
a word, phrase, or statement that has a feel-good quality to it
What is glittering generality?
400
a QVC segment whereas customers who bought the product tell on the air how much they love the product
What is a testimonial?
400
attempts to persuade the reader by showing how many people think something is true
What is appeal to numbers, facts, or statistics?
400
a TV commercial that states that the new and improved laundry detergent is better and more powerful at getting your clothes cleaner
What is glittering generality?
500
makes an oversimplified statement about a group based on limited information
What is sweeping generalization/stereotyping?
500
states a conclusion as part of the proof of the argument
What is circular argument?
500
a Crystal Light drink ad that shows a vibrantly colored full page of a magazine with the words "What a little color does for your attitude?"
What is red herring?
500
using a phrase such as better, more improved, more powerful, new, more popular, healthy, nutritious, or satisfied customers to entice consumers to purchase their product
What is glittering generality?
500
a magazine ad picturing a beautifully skinned, well built, gorgeous young woman laying on the beach as the waves skim over her body advertising a perfume called Cool Water - Wave suggesting through the picture that you too will experience the same sensation if only you wear this pefume