DEFINITIONS
uses negative words or feelings against an idea, product or person
Name calling
Slogan
Michael Jordan in a Nike add wearing Air Jordans
Testimonial
SUPPLY & DEMAND, FREEDOM TO BUY & SELL FOR WHAT YOU WANT
CAPITALISM
This makes you want to jump in and follow everyone else.
Bandwagon
Squealer tells the animals they have 50% more grain and 20% more rest than in Jones's day.
Card stacking
Red white and blue colors in the Ad, & a flag flying in the background
Transfer
WHO DOES FARMER JONES REPRESENT?
TSAR NICHOLAS II
government controls major businesses and resources so wealth is shared more equally
SOCIALISM
uses positive, appealing words to make something sound good without giving real facts or details
GLITTERING GENERALITIES
The animals feel patriotic and sing Beasts of England and honor Old Major's skull.
Transfer
Name calling
WHO IS CONSIDERED THE FATHER OF COMMUNISM?
KARL MARX
I CAN SELL A SAMSUNG FOR $500 OR AN iPHONE FOR $1000, DEPENDING ON WHAT PEOPLE ARE WILLING TO PAY FOR IT.
CAPITALISM
Uses Vague Facts and figures to make something sound better than it is
Card Stacking
The pigs use words like “freedom,” “equality,” and “comrades” to sound good with no real proof of any of it.
Glittering Generalities
You don't want Jones to come back!
Fear Tactic
WHO DOES BOXER REPRESENT?
A system where ALL property and businesses are owned by the community (GOVERNMENT), and everyone is supposed to share equally.
COMMUNISM
Sends the message that a product or person is "just like you."
PLAIN FOLKS
Four Legs Good, Two Legs Bad
SLOGAN
This cereal is 30% healthier, has 15% less sugar, and 100% more YUM!
Card-Stacking
WHO DOES MOLLIE REPRESENT?
BOURGEOISIE
ONE RULER HAS COMPLETE CONTROL OVER PEOPLE'S LIVES AND FREEDOMS
TOTALITARIANISM