Name the Word
Give the Definition
Name the Example
Name the Picture
Potpourri
100
Uses famous people or a person that used the product successfully
What is testimonial?
100
Bandwagon
What is Everyone is doing it, so should you?
100
McDonald's sign says OVER 99 BILLION SERVED
What is bandwagon?
100
What is testimonial?
100
What is plain folks?
200
Everyone is doing it, so should you
What is bandwagon?
200
Plain Folks
What is Uses regular, everyday people?
200
Commercial that shows a family eating pizza
What is plain folks?
200
What is Plain Folks?
200
A commercial that shows a lot of people drinking a certain beer while having fun at a lake.
What is bandwagon?
300
Repeating a word or phrase over and over hoping people will remember it
What is repetition?
300
Compare and Contrast
What is Shows that one product is better than the other?
300
Commercial that shows you a small McDonald's Hamburger next to a Big, Juicy Burger King Hamburger
What is compare and contrast?
300
What is Transfer?
300
A commercial that says don't vote for a person because he knows another person that is bad.
What is name calling?
400
Uses words to make you feel negatively about a person or product
What is Name Calling?
400
Glittering Generalities
What is Using words that sound good, but don’t really mean anything?
400
A commercial that uses Michael Jordan to sell underwear
What is Testimonial?
400
What is compare and contrast?
400
What is repetition?
500
Uses words to associate your feelings with one thing over to another thing
What is transfer?
500
Repetition
What is Repeating a word or phrase over and over hoping people will remember it?
500
A commercial that says the name of the product 10 times in only 30 seconds.
What is repetition?
500
What is glittering generalities?
500
What is transfer?