Overstating the effectiveness or importance of a product.
What is Hyperbole?
100
This technique tells only positive things about something or someone, without giving evidence or facts.
What is Glittering Generalities?
100
Example: "Give us a week and we'll take off the weight!"
What is Hyperbole?
100
Example: "Act now! Supplies are limited! Everything must go! Order now and receive this free toaster oven!"
What is Urgency?
200
Doctors, dentists, engineers, fitness trainers say that they recommend this product.
What is Expert opinion?
200
This technique tap's into people's need to feel superior to others.
What is Snob appeal?
200
Example: "Stop climate change before it changes you."
What is Fear?
200
Example: "4 out of 5 doctors recommend Trident gum."
What is Expert opinion?
300
Influence from members of one's peer group.
What is Peer Pressure?
300
Creates the impression that you have to act fast.
What is Urgency?
300
Example: "You must have graded my exam incorrectly. I studied very hard for weeks specifically because I knew my career depended on getting a good grade. If you give me a failing grade I'm ruined!"
What is Appeal to Pity?
300
Example: "Buy one, get one free."
What is Bribery?
400
Repeated distortion of the truth on a grand scale.
What is The Big Lie?
400
Promoting something by giving money back (or a big sale).
What is Bribery?
400
Example: “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”
What is Glittering Generalities?
400
Example: "Felson’s Furs – the feeling of luxury, for those who can afford the very best."
What is Snob Appeal?
500
Tap's into people's compassion for others.
What is Appeal to Pity?
500
Makes people feel like their health, security, or safety is in danger.
What is Fear?
500
Example: "A local political candidate suggests that their opponent is planning to sell off public recreation areas."
What is The Big Lie?
500
Example: "If you don't buy this product, you're not cool."