Intro to marketing ch.1
Strength, Weakness, Opportunities, Threats
What does SWOT stand for?
Biological decomposition is a natural form of recycling that occurs when organic material decomposes to form fertilizer
What is composting?
Making an effort to connect directly with a certain segment of the market
What is direct marketing?
Egg shells, coffee grounds, tea bags, food scraps
Acceptable compost items?
Examples are direct emails, phone calls, website feedback, etc.
Examples of directing marketing?
As practices that meet current resource needs without compromising the ability to meet future needs
What is Sustainability?
The people an operation intends to pursue as guest
What is the goal of target marketing?
Don't serve water to customers on request, use high pressure sprayers, full dish racks
Ways to reduce water in a restaurant?
Product-service, presentation, communication mix are components of what?
contemporary marketing mix