Show:
General Stuff
People & Ideas
Code of Ethics
Odds & Ends
Phrases & words
100
United States
What is the country that has the most developed PR system in economic terms?
100
Howard Creel
Who was asked by Woodrow Wilson to develop a pr campaign for WW1?
100
Education & Information
What is the popular reason for the Code of Ethics by most members?
100
Independence
What is the core value stipulated by the PRSA?
100
outsourcing
What is the practice of purchasing expert communication from outside the PR Firm?
200
Research
What is the first element in the PR Process?
200
Ivory Soap Campaign
What is What was one of Edward Bernays signature campaigns?
200
"It has no teeth!"
What is the greatest complaint about the Code of Ethics?
200
an advocate
What is the role society expects of its PR Professionals?
200
ROI
What is the return on investment evaluation concept?
300
R_____, A______, C______, E________
What is Research, Action, Communication, & Evaluation in the PR Process
300
Theodore Roosevelt
Who was the first President to make extensive use of the press conference?
300
Even if not intended it looks like bribery to get coverage
What is the practice of sending gifts to the media considered?
300
"no Comment"
What is a more ethical response to a question rather than stretching the truth?
300
Secondary Research
What is getting information in books, articles and electronic databases?
400
Assessment
What is the final step in the PR Process loop?
400
you tube, twitter & facebook
What are some of the components of a social media campaign?
400
a rigorous test and oral examination
How does a professional receive an "APR" accrdeditation?
400
to tell the truth
What duty do all codes of ethics begin with?
400
Likert Scale
What is one method of recording responses to a question in a survey?
500
Provides the public with news and information, but does not have a distinct purpose to change attitudes
What is Journalism compared to PR?
500
"Public relations counsel"
What was the term coined by Edward Bernays?
500
PRSSA
What is the Public Relations Students Society of America?
500
a strategic management tool
How do most successful Fortune 500 companies perceive Public Relations in their companies?
500
in a shopping mall
Where is an intercept interview most likely to occur?