Variables, Variables, and More Variables
Which Research Method?
Statistics, Yuh
Quant Research Potpourri
March Madness Mania
100

The “cause” in a cause-effect relationship that is manipulated in an experiment.

What is an independent variable?

100

An objective research method that is focused on the content, nature, or structure of messages.

What is a content analysis?

100

These type of statistics allow us to make inferences and predictions about a larger population based on data from the sample.

What are inferential statistics?

100

This document contains all of the coding procedures for a content analysis.

What is a codebook?

100
A free-throw is worth this many points in a regular game of basketball.

One.

200

In a content analysis, if I am measuring sentiment (positive, negative, neutral), I am measuring this type of variable.

What is a latent variable?

200

The common term for an experiment in PR practice that simply just compares two options.

A/B testing

200
This level of measurement is categorical and is pretty much "multiple-choice."

What is nominal?

200

Variables that are related to the independent variable but are not part of the study.

What are confounding variables?

200

A shot made from the half-court line is worth this many points.

Three.

300

Variables that are not part of the study but may affect the outcome.

What is an extraneous variable?
300

A type of survey in which data is collected one time with the goal of describing the data captured as the entire basis for the study.

What is a cross-sectional survey?

300

A Likert-type scale is this level of measurement.

What is interval?

300

In content analysis, we need to establish this type of reliability.

What is intercoder reliability?

300

This team has the most NCAA men's basketball championships.

UCLA

400

In content analysis, this variable measures content exactly as it appears in the text.

What is a manifest variable?

400

If I want to test a cause-effect relationship, I want to use this quantitative research method.

What is an experiment?

400

This type of statistical test looks to see if there is a significant difference between the means of two groups.

What is a t-test?

400

These types of statistics use frequencies, percentages, measures of central tendency, and measures of dispersion to describe research data.

What are descriptive statistics?

400

The shot-clock in men's college basketball is this many seconds.

24 seconds.

500

The independent variable in this RQ:

RQ: Will anti-smoking PSAs with fear appeals lead to decreased smoking intentions?

What are fear appeals?

500
This type of experiment has multiple groups, but for whatever reason, you cannot randomly assign participants to each group.

What is a quasi-experiment?

500

The statistic that represents the possibility that the relationship identified by the statistical test could occur by chance.

What is a p-value?

500

This type of survey collects data from people at more than one point of time so we can see how things change over time.

What is a longitudinal survey?

500

This team has the most NCAA women's basketball championships.

UConn