Definitions
An important element of any public relations program is working with this important entity.
What is the media?
What is a paid medium whose goal is to move the audience to buy or do something?
What is advertising?
What does PRSSA stand for?
What is "Public Relations Society of America?"
True or False: The proper spelling is "smore"
What is false?: s'more
Uptown Funk, Grenade, Talking to the Moon, 24k Magic, That's What I Like, Just the Way You Are, The Lazy Song.
Who is Bruno Mars?
Another name for someone who protects a company's image or a brand.
What is a public relations specialist?
A story written by the publicist to announce to the press something newsworthy.
What is a press release?
These are Aristotle's three proofs, referring to logic, emotion, and credibility respectively.
What are ethos, pathos, and logos?
True or False: "Offseason" is the proper spelling
What is true?
You Belong With Me, Bad Blood, Shake It Off, Blank Space, You Need to Calm Down, Wildest Dreams, Love Story.
Who is Taylor Swift?
The professional maintenance of a favorable public image by a company or other organization or a famous person.
What is public relations?
What do you call someone who writes ad copy?
What is a copywriter?
Public relations experts work with an organization’s top management, communications officers, and attorneys as part of a _____ team. (think natural disaster)
What is a crisis?
True or False: Snuck is the preferred past tense of sneak
What is false?: sneaked
I Don't Want This Night to End, That's My Kind of Night, Country Girl, Kick the Dust Up, Drunk on You.
Who is Luke Bryan?
A marketing-related function in PR.
What is marketing communication?
What is a company symbol called?
What is a logo?
Most Youtubers have a ___ ____ to receive mail in the hopes that they will share the products with their audiences.
What is a PR Box?
True or False: It is "Jamaica rum"
What is true?
Boom Boom Pow, Pump It, Let's Get It Started, I Gotta Feeling, The Time (Dirty Bit).
Who are the Black Eyed Peas?
Deals with internal workplace communication.
What is employee communications?
The name for the motto or slogan of a company, person, etc.
What is a tagline?
The process of researching, creating, refining and promoting a product or service and distributing that product or service to target consumers.
What is marketing?
True or false: the term colander is preferred over strainer
What is false?: the preferred term is strainer
Stayin' Alive, More Than a Woman, How Deep is Your Love, Night Fever, You Should Be Dancing
Who are the Bee Gees?