PR Fails
This airline faced criticism from the FAA and the public when a door flew off the plane mid-flight.
What is Alaskan Airlines
This coffeehouse chain has a green and white logo that features a twin-tailed siren.
What is Starbucks
In 2020, this brand collaborated with rapper Travis Scott on the viral “Cactus Jack Meal,” which sparked a viral internet trend and generated over $20mil in revenue.
What is McDonald's
This term is used to describe the unique design, name, or symbol that distinguishes a product from its competitors.
What is a brand
True or False: Similar to our chapter here at Slippery Rock, there is a national PRSSA board with a President, Vice President, Treasurer, etc
True
This rapper drew major backlash after making antisemitic comments on social media, resulting in major brands dropping them from corporate and design partnerships and costing one partner over $1bn in losses.
What is Kanye West and Adidas
This global online marketplace is identified by its smiling arrow logo.
What is Amazon
In 2004, this company launched its “Real Beauty” campaign meant to build confidence in women and teenagers.
What is Dove
This brand element represents the LEGAL identity of a brand and often includes a unique design or symbol.
What is a trademark
This style of writing and related handbook determines the rules and procedures for journalistic, media, public relations and communication writing.
What is AP Style
This major brand was forced into a crisis after a campaign with Kendall Jenner drew major criticism for being tone-deaf regarding Black Lives Matter protests.
What is Pepsi
This well-known American beverage brand is recognized by its red and white packaging that uses a polar bear mascot to convey refreshment.
What is Coca-Cola
This 2019 campaign by a sportswear giant featured a controversial figure who had faced backlash for kneeling during the national anthem. The campaign's tagline was "Believe in something, even if it means sacrificing everything." Name the brand, and the controversial figure involved.
What is Nike
Who is Colin Kaepernick
DIVIDING the MARKET into groups based on factors such as age, income, and lifestyle is known as...
What is market segmentation
This three-letter acronym refers to the practice of optimizing a website to enhance its visibility in search engine results, ultimately driving organic traffic.
What is search engine optimization (SEO)
43% of users of this social media platform believe its rebrand was a mistake, and 67% of users reacted negatively.
What is Twitter/X
This brand is recognized by its playful pink bunny mascot that promises long-lasting power for your electronic devices.
What is Energizer
The ALS Association's "Ice Bucket Challenge" went viral on social media, raising awareness and over $115mil through 17 million participants. Name the year this campaign gained widespread popularity.
When is 2014
In the context of branding, "ROI" stands for...
What is return on investment
This specialized practice focuses on fostering transparent and effective communication between a company and its shareholders, analysts, and potential INVESTORS.
What is investor relations
This company went viral in 2023 as a desperate search to save 5 men aboard a submarine bound for the Titanic ensued.
What is OceanGate
This brand uses a bird mascot with slightly sinister motivations to help you learn new languages.
What is Duolingo
"The Man Your Man Could Smell Like" campaign by Old Spice generated significant social media engagement. Name the social media platform that was particularly instrumental in the success of this campaign.
What is YouTube
The deliberate use of symbols, colors and IMAGERY to evoke specific emotions and associations in consumers
What is brand imagery
Name the highest INDIVIDUAL award that can be won in the Public Relations Society of America.
A: Pepperpot Award
B: Gold Anvil Award
C: The Paula A. Lund Award