PR 101
This is the process of building and maintaining mutually beneficial relationships between an organization and its' publics.
What is public relations?
The first step in any crisis response is to do this.
What is acknowledge the situation?
This fast-food chain handled a major PR win when it responded to a chicken shortage with the headline "We're Sorry," rearranging its' name on a bucket to read "FCK."
What is KFC?
AP style says you should spell out numbers one through this number.
What is nine?
This platform remains the most used for short-form video trends.
This PR tool is a short, news-style announcement sent to media outlets.
What is a press release?
This type of statement expresses empathy without admitting fault.
What is a sympathy statement?
This streaming platform faced backlash after quietly removing several original series.
What is Netflix?
This punctuation mark should NOT be used in a simple series.
What is an oxford comma?
This term describes a sudden surge in popularity driven by social media virality.
What is going viral?
Name two of the values in the PRSA Code of Ethics.
What is advocacy, honesty, expertise, independence, loyalty, and fairness?
This plan outlines how an organization will respond to potential crises.
What is a crisis communication plan?
This major fast-food chain recently gained media attention after its' CEO made a video enjoying a new signature meal.
What is McDonald's?
Name two months that are abbreviated when used with a date, according to AP Style.
What is January, February, August, September, October, November, and December?
This fast-food chain is known for its' snarky personality-driven Twitter presence, showing how a strong brand voice can drive engagement.
What is Wendy's?
What is earned, paid, and owned media?
This major fast-fashion brand went viral after consumers criticized its' AI-generated product photos.
What is SHEIN?
This major sports organization trended after a controversial referee call went viral.
What is the NBA?
How do you write seven o'clock in the evening in AP style?
What is 7 p.m.?
This beverage brand recently gained traction after one of its' products was the sole item to survive a car fire.
What is Stanley?
This type of communication happens when an organization shares information directly with the public.
What is one-way communication?
This airline faced a global crisis after a passenger was forcibly removed from an overbooked flight, prompting widespread criticism of its' initial defensive response.
What is United Airlines?
This global beauty brand launched a campaign addressing "filter-fatigue," positioning itself as a leader in authenticity, and sparking industry-wide conversations about ethical advertising.
What is Dove?
AP style says titles should be capitalized, but only when they appear:
What is before a name?
This specific group of people or stakeholders is most likely to support and engage with a brand or organization.
What is a target audience?