PR 101🔔
The world's largest organization of PR professionals.
What is PRSA?
He's widely considered the "Father of PR."
Who is Edward Bernays?
Most PR writing follows this writing style.
What is AP style?
Data that describes the race, age, gender, etc. about a person or group of people.
What are demographics?
PR professionals use this term to describe the specific group of people a campaign or communication effort is trying to reach.
What is a target audience?
In PR, this is the term for a person or group affected by the actual or potential consequences of an organization's decisions.
What is a stakeholder?
In 1982, this company’s immediate nationwide recall of 31 million bottles of its over-the-counter painkiller became the "gold standard" of corporate crisis management.
What is Johnson & Johnson?
When a PR professional contacts a journalist or reporter with specific information about a potential story.
What is a pitch?
This type of research uses questionnaires to gather information from a large group of people.
What is a survey?
This term describes the overall way an organization, brand, or individual is perceived by the public.
What is reputation?
The largest PR firm in the world today.
What is Edelman?
This word was commonly used (1990s - early 2000s) to negatively describe when PR practitioners manipulate information, often after a crisis.
What is "spin?"
A one-page document with key facts, quotes, statistics or background information about an organization or topic.
What is a fact sheet?
This type of research involves talking directly with people through interviews or focus groups to understand their opinions and motivations.
What is qualitative research?
PR professionals collaborate with these social media personalities who have dedicated followings to endorse brands and organically reach target audiences.
What are influencers?
Media coverage that was not bought or paid for.
What is earned media?
Known as the "First Lady of Public Relations," this trailblazing woman was the first female president of the PRSA and has a famous student society named after her.
Who is Betsy Plank?
A PR professional might write this short document to announce a new product, partnership, executive appointment or major company milestone.
What is a press release (or news release)?
This is achieved when a study's results can be produced again and again.
What is reliability?
Dividing a broad audience into smaller groups based on characteristics such as age, location, interests, behaviors or needs is called this.
What is audience segmentation?
This type of communication involves an organization communicating directly with journalists in an effort to earn media coverage.
What is media relations?
"Tell the truth" and "Prove it with action" are the top two pillars of this famous ethical checklist used by modern corporate communicators.
What are the Page Principles?
This document outlines what an organization should do and say if a crisis occurs.
What is a crisis communications plan?
Research is represented by the first letter in this 4-letter acronym that describes the "PR Process".
What is R.A.C.E.?
When a brand deliberately tries to establish a particular image or perception in the minds of its target audience, PR professionals call this process this.
What is positioning?