Rhetoric
Rhetoric of Advertising
Speaker + Audience
SOAPSTone
Bonus
Black History
100
What is the definition of rhetoric?
The art of persuasive speaking/writing.
100

Name one product for which we watched an advertisement.

Pepsi, Subaru, Budweiser, Madden 17, Campbell Soup

100

The author uses this to try and get the reader's attention in the beginning of their work.

A hook

100

Define speaker.

The voice/communicator of a piece of work

100

One of the most famous writers of The Harlem Renaissance Movement.

Langston Hughes

200
What does "logos" appeal to?
Logic (uses statistics, facts, evidence)
200

Who did WeightWatchers choose for their spokesperson (representative)? 

(HINT: She has a talk show and her own channel!)

Oprah Winfrey

200

The way a speaker tries to get the listener to want to solve a problem.

The speaker shows the benefits of taking action against a problem.

200

This is the main argument and topic of a piece of work

The subject

200

Founder of a popular African-American beauty product line. She eventually established her own company!

Madam C.J. Walker

300
What does "ethos" appeal to?
Credibility (expertise, experience, education)
300

What commercial did we watch that showed a father and his son?

Subaru

300
This happens when the audience agrees to a solution to a problem (i.e. a solution is give by the speaker)

Satisfaction

300

Who or what is the audience?

The INTENDED group or individual the author is speaking to in their work

300

In what year did President Lincoln issue the "Emancipation Proclamation," the announcement declaring that all slaves would henceforth be free?

1863

400
What is a rhetorical device?
Technique used to persuade the audience
400

We saw an advertisement for a tire company. What did they say was "riding on your tires?"

A baby.

400

An author gives this to the reader at the end of their work.

Call to action
400

These things make up the "occasion" of a text

Date/time/location and what happened to cause the text to happen

400

What does the abbreviation "NAACP" stand for? 

National Association for the Advancement of Colored People

500
What does "pathos" appeal to?
Emotion
500

Which product did Shaq try to sell in his advertisement?

IcyHot

500

The author presents this to the audience as they get to their main argument.

The problem or issue at hand.
500

List the three different purposes of a piece of work

Persuade, inform, entertain

500

Alain Locke, who lived in Washington, DC, and taught at Howard University during the Harlem Renaissance, created this anthology of fiction, poetry, and essays on African and African-American art and literature.

The New Negro: An Interpretation (1925)