Guest Lecture
Conformity and Beyond
Obey or not obey?
Inside the Social Brain
Culture
100

This term refers to the concern that scientific findings may not hold up when studies are repeated

What is the reproducibility crisis?

100

The tendency to change our behavior to match group norms, demonstrated in both Asch and Sherif’s classic studies.

What is conformity?

100

What was an example of compliance we talked about in lecture?

The Hotel Towel study

100

What's the major difference between informative social influence and normative social influence?

Informative social influence is likely to lead to private acceptance.

100

Psychology based primarily on Western, Educated, Industrialized, Rich, Democratic samples is known by this acronym.

What is WEIRD?



200

What phenomenon explains the study that attempted to show that elderly priming led to slower walking in younger populations?  

What is social priming?

200

Copying someone’s movements without realizing it is called this type of unconscious conformity.

What is mimicry?

200

This researcher conducted the famous shock experiment on obedience.

Who is Stanley Milgram?

200

This brain region activates more when people think about themselves than others.

What is the mPFC (medial prefrontal cortex)?



200

People in rice-farming regions tend to think this way: analytic or holistic?

What is holistic thinking?

300

The tendency to seek evidence that supports what we already believe contributes to false positives.

What is confirmation bias?

300

This type of social influence occurs when we look to others for information in ambiguous situations.

What is informational social influence?



300

When the learner (person getting shocked) was in the same room as the teacher (participant), obedience levels did what?

What is go down?

300

This neuroscience method has excellent temporal resolution but poor spatial resolution.

What is EEG

300

Cultural tightness—strong norms and strict punishment for deviance—is associated with higher levels of this type of agriculture in China.

What is rice farming?

400

When researchers make many analyses until they find a significant result, it's called this.

What is p-hacking?

400

 In Asch’s Line study, these factors reduced conformity from 30% to about 5%.

What is having an ally (a dissenter) or privately answering condition?



400

The influence of other people on our everyday thoughts, feelings, and behavior.

What is social influence?

400

Single-neuron recording has both high spatial and temporal resolution but is limited mainly because of this issue.

What is its invasiveness?

400

According to Schulz et al., medieval Church policies weakened these family-based social structures.

What are intensive kinship systems?

500

Name one major open science solution that reduces false-positive findings by committing to an analysis plan before viewing data.

What is preregistration?
(Other acceptable: publishing null results, large collaborations, open science)

500

This type of conformity changes internal beliefs, while its counterpart changes only outward behavior.

What are informative social influences and normative social influences?



500

Seeing two fellow "teachers" refuse to continue shocks lowered obedience due to this phenomenon.

What is group dissent (or reduced authority salience through social modeling)?

500

In the Parkinson's study, pairs of people who shared this social relationship showed more similar neural responses.

What is friendship?

500

In the Starbucks observational study, people in more individualistic regions were more likely to do this behavior when moving through crowded spaces.

What is move the environment (move chairs) instead of accommodating others?