Rings a Bell
Skinner’s Box Office Hits
You Remember That?
Your Brain on Memory
Smart in Different Ways
100

When Pavlov’s dogs began to salivate at the sound of a bell, the bell became the __________.

Conditioned Stimulus (CS)

100

Operant conditioning is learning in which behavior is strengthened or weakened by its __________.

Consequences

100

Remembering that Paris is the capital of France involves which type of memory?

Semantic memory

100

You review your notes for 10 minutes a day instead of cramming the night before.

What memory principle are you using?

Spacing

100

Mental grouping of similar objects, events, ideas or people

Concepts

200

In classical conditioning, the response that occurs naturally and automatically before any learning happens is called the __________.

Unconditioned Response (UCR)

200

You give your dog a treat every time it sits on command, making it sit more often. This is an example of __________.

Positive reinforcement

200

You can vividly recall your 10th birthday party — what type of memory is that?

Episodic memory

200

You keep repeating a list of vocabulary words in your head just long enough to write them down on your paper.

What part of your memory system are you using?

Working memory

200

Judging the likelihood of events in terms of how well they seem to match particular prototypes

Representative heuristic

300

After getting food poisoning from sushi, you can’t even smell it without feeling sick. What is the conditioned response (CR) here?

Feeling nauseated when smelling sushi

300

You take pain medicine to get rid of a headache, and you’re more likely to take it again next time. This is an example of _____? 

Negative reinforcement

300

Every morning, just smelling coffee makes you feel more awake — even before you take a sip.

What type of long-term memory is this?

Conditioned association

300

What does the Frontal Lobe do in regards to memory?

Helps with retrieval of stored information, especially for explicit memories

Supports tasks like remembering what you were just doing or keeping track of a conversation

300

words influence our thinking

Linguistic relativism

400

When a conditioned response fades because the unconditioned stimulus no longer follows the conditioned stimulus, this process is called __________.

Extinction

400

 A trainer rewards a dolphin first for swimming near a hoop, then for touching it, and finally for jumping through it.

What learning process is being used here?

Shaping

400
What did Brenda Milner discover?

The idea that memory was one unified system, showing that memory is multi-faceted, with different types handled by different brain regions

400

When you recall a memory, the neurons that stored it become active again, allowing the memory to be changed before being stored once more.

What is this process called?

Reconsolidation

400

A standardized test developed in one culture often predicts school success less accurately in another.

What concept does this violate?

Validity

500

A child is bitten by a dog and later feels anxious not only around dogs but also when hearing barking on TV. Over time, the child’s anxiety fades, but a year later they get scared of their neighbors new dog

The two two classical conditioning concepts illustrated here are:

Stimulus generalization and spontaneous recovery  

500

A slot machine rewards players after a random number of pulls, while a factory worker gets paid after every 10 products assembled.

Identify both reinforcement schedules:

Slot machine = variable ratio

Factory worker = fixed ratio  

500

These regions of the brain are involved in encoding implicit memories

Cerebellum & Amygdala

500

When neurons are repeatedly activated together, the connections between them become stronger, making future communication more efficient.

What is this process called?

Long-term potentiation (LTP)

500

When do you expect to see a bell curve?

When a test is standardized on a large, representative sample