Methods
Obedience & Conformity
Personality
Ethics and Stats
Prejudice
Memory & Learning
Conditioning & Learning
100

Name 2 kinds of descriptive research

1. Case Studies (H.M)

2. Naturalistic Observation

As a reminder, descriptive research describes phenomena rather than manipulating variables.

100

What are two reasons someone conforms:

1) accuracy (informational influence): when a person believes that others are correct in their judgments

2) acceptance (normative influence): due to the desire to gain social acceptance

100

Give an example of a "personality" test you should not let your friends use

MBTI, Enneagram, Love Languages, Horoscopes, etc

100

Name two statistical tests/measures of mean differences

1. T-test

When t = or > 1.96, the difference is significant • p value

2. Effect size

Difference between means/std. dev. Most basic is Cohen’s d:

• small: d = .2

• medium: d = .5

• large: d = .8

100

What is Prejudice vs. Stereotype vs. Discrimination?

Prejudice: Positive or negative attitude
toward a group or its members
Stereotype: Belief about members of a group
Discrimination: Differential behavior toward one
group relative to another

100

What are the different types of memory?

- Sensory, short-term (George Miller: 7 +/- 2 chunks), long-term (vast, virtually unlimited)

- Implicit, explicit

- Semantic (learn about the Milgram experiment), episodic (find Edmunds room 114)

- Encoding, storage, retrieval

- Recall vs. recognition

100

What is Classical (Pavlovian) Conditioning?

 • Unconditioned stimulus (US) → unconditioned response (UR)

• Conditioned stimulus (CS) + US → conditioned response (CR)





200

What is operationalization?

The process of turning an abstract concept into an observable and measurable phenomena/variable.

Examples?

200

What are the differences between conformity, compliance and obedience?

Conformity: Behavior change due to the real or imagined presence of others (low pressue)

Compliance: Behavior change due to a direct request

Obedience: Behavior change at request of authority figure (high pressure)

200

What are the Big-5 traits?

O: Openness to Experience

C: Conscientiousness

E: Extraversion

A: Agreeableness

N: Neuroticism

200

What do correlations tell us? What is small, medium and large?

1) direction of relationship (positive or negative)

2) magnitude of relationship (-1 to 1)

small: 0.2, medium: 0.3, large: 0.5

200

What is the difference between "Old-fashioned” Racism vs. Contemporary Racism?

"Old-fashioned” Racism:

• Blatant, overt

• Consciously endorsed

Contemporary Racism:

• Often unconscious, latent

• Powerfully influenced by the situation...


200

Neural bases of learning: difference between Synaptogenesis & Neurogenesis


Creation of new synapses between neurons vs. new neurons

Neurogenesis typically happens in utero/prenatally and infancy (it also continues to a much smaller extent in certain parts of the brain, such as the hippocampus, into adulthood), whereas Synaptogenesis happens every time we learn something new (occurs throughout life, particularly in response to learning and experience).

200

Describe Watson & Rayner (1920) findings (Little Albert)

US - Lound noise

CS - White rat

Other CS - Other stimuli similar to the rat (rabbit, fur coat)

UR - Fear of the CS and a more generalized fear response to other stimuli that are similar to the original CS, turning into a CR

300

What is the purpose of random assignment?

It controls bias.

The population has natural variation, this is expected to be the same in both groups if assignment is random.

300

What is the difference between a descriptive (2 types) and an injunctive norm?

Descriptive: perception of what is common

Static: explain the current state of behavior // Dynamic: explain how behavior is changing

Injunctive: perception of what is socially acceptable


300

What is the "lexical hypothesis" of personalities? (Allport & Odbert, 1936).

The idea the most important differences between individual people will be coded in the language that we use to describe people. Thus, all the words can be narrowed down into certain orthogonal dimensions (scores on one trait dimension doesn't predict scores on another dimension.

300

Name the three principles of the Belmont Report and their applications.

1) Respect for persons: voluntary participation, minimal coercion, informed consent

2) Beneficence: minimized risk < maximized benefit

3) Justice: fair distribution of benefits and risks (randoms selection of subjects)

300

Factors that contribute to bias

Motivational: Perceived conflict over resources, values

Socio-cultural: Media, cultural associations (Good/Bad)

Cognitive: Social categorization, automatic associations, attentional & memory biases...



300

What are the Core Tenets of Behaviorism?

(disclaimer --> not fully supported now—both nature and nurture)

1. Psychology is the science of observable behavior, not internal processes (emotion, cognition)

2. The sources of behavior are external (in the environment), not internal (in the mind)

3. Human and animal behavior is learned through conditioning



300

What is extinction? When is it used?

Occurs when a CR no longer occurs when a CS is presented

Repeatedly pairing an unconditioned stimulus and neutral stimulus will lead to a learned association (acquisition). The neutral stimulus becomes a conditioned stimulus. Presenting the conditioned stimulus without the unconditioned stimulus will lead to extinction. Over time, the learned response may reemerge, a process called spontaneous recovery.

400

What characteristics must be present in order for research to be "experimental"? What does experimental research tell us?

1. Manipulation: Independent variable(s), dependent variable(s)

2. Random assignment to conditions

Often, experimental studies include a:

3. Control group


Does X cause Y?

400

Describe an example of a descriptive norm experiment:

1) Hotel Towel Study -- "75% of guests participate"

2) Food waste signs at Pitzer


400

What is the Person-Situation debate?

Are personalities based on "traits" or the "person," or rather are they based on the "context" of which the person developed and/or is currently existing in.

400

Name one problem with using correlations?

Third-variable problem: is there another variable that may be causing the results we found? (A mediating variable, but also could be a moderating variable)

Directionality problem: Which causes what?

400

What are the differences between System 1 vs. System 2 processing? 



System 1 (implicit):

• Nonconscious

• Involuntary

• Effortless

• Fast

• Rooted in past experience, repeated exposure

➢ Assessed indirectly (e.g., via reaction time,

physiological measures --> IATs)

System 2 (explicit):
• Conscious
• Voluntary/deliberate
• Effortful (requires cog. resources)
• Slow

• Assessed via self-report

• Reflects cultural and
personal values

(Stroop Color-Naming Task: People are generally slower to name the color of words when they are incongruent with the meaning of the word)

400

How to get information from working memory into LTM?

Rehearsal is not enough (need for structure/organization) --> Deeper processing enhances memory

Examples:

– Chunking (e.g., chess masters)
– ‘Deep’ (semantic) versus ‘shallow’ (surface)
encoding
– Deeper processing facilitates encoding (e.g.,
vivid imagery)

–Mnemonics (get around on campus with my hippocampus OR CPR "Stayin Alive")



400

Describe: Operant (Instrumental) Conditioning

a learning method that uses rewards and punishments to modify behavior. It's based on the idea that behaviors that are rewarded are more likely to be repeated, while behaviors that are punished are less likely to happen again.


500
What is one way we could operationalize this variable? (Definition and Application)


Cognitive Load

Amount of information to keep in your mind.

Ex. 7 or 2 numbers

500

What is the reason for the difference in the following rates for organ donation rates? What does this tell us?

Germany: 12% effective consent

Austria: 99.98% effective consent

Austria has an opt-out policy for donating organs, making consent the default. Defaults are so powerful because it is less effortful to change the response and people infer a recommendation (to consent).

500

What is test-retest reliability? And how does it support the idea of personality traits?

T-R Reliability: consistency of a measure given to the same participants on different occasions

This supports the central idea that a "trait" should remain similar (stable) across time and situations (ex. E: 0.82, O: 0.80)

500

Describe Milgram (1963) series of studies in terms of the main type of study, IV, DV, results, as well as any ethical concerns this brought up.



Stanley Milgram's 1963 obedience study was an EXPERIMENT done in a lab made to investigate how far individuals would go in obeying an authority figure, even if it conflicts with their personal conscience.

IV: instructions given by authority figure

DV: max level of shock administered by participant onto the confederate

RESULTS: 65% of participants obeyed the authority figure and administered the highest level of shock (450V), indicating a strong tendency to obey.

ETHICAL CONCERNS: Lack of informed consent (thought the experiment was something else), Psychological Harm (thought they had hurt, even maybe killed, someone), Potential undue influence ("you must continue"), etc

500

What were the implications of the findings from the “ESP Study” by Gaertner & Dovidio (1977)?

"Racial discrimination may manifest in ambiguous situations where a response can be justified on the basis of ostensibly non-racial factors" (i.e., blame other witnesses for not helping).


500

Example bias interventions? (Hint: Dr. Jessica Eberhardt @Stanford)

– Counter-stereotype exposure

– Intergroup contact

• Greater exposure (quantity)

• Cross-group friendships (quality)


Implicit bias:

• Removing ambiguity, distraction, fatigue when making complex decisions (e.g., hiring, college admissions, jury decisions)

500

What are the different types of reinforcement schedules? Which is most effective?

Patterns of delivering a reward (reinforcer) to strengthen a behavior

• Continuous reinforcement 

OR

• Partial reinforcement (fixed vs. variable)

600

Fill in the following blanks:

In _____ research, we specify a manipulation that defines the variable.

In _____ or _____ research, we define our variables by their measurement.

1) Experimental

2) Observational; Correlational

600

What are some of the major factors that affect obedience?

1) Emotional distance to the victim

2) Proximity of authority

3) Legitimacy of authority

600
Give one example from Soto et al. (2011) of how one of the OCEAN traits changes over time.

O: Generally consistent, but increases with age

C: decreases around 15 and then increases with age

E: decreases around 15 and then remains consistent with age

A: decreases around 15 and then generally increases with age

N: Generally decreases with age

600

thanks for picking this one free points

good luck

600

What are the implications of social learning theory for bias (e.g., prejudice, stereotype, and discrimination)? In other words, how can we understand bias as a learned behavior, and hence as something that can be unlearned?



Social learning theory is a theory that explains how people learn new behaviors by observing and imitating others (e.g., modeling/observing, reinforcement, community/culture, self-efficacy).

e.g.,: 

Bias can be understood as a learned behavior because it is often developed through repeated exposure to societal norms, stereotypes, and personal experiences, ingrained in our minds over time. IATs can help as interventions allowing us to be aware of our biases and "unlearn" them by taking active steps to challenge those ingrained patterns, replacing them with more inclusive perspectives through conscious effort and exposure to diverse viewpoints. 

600

Functions of the hippocampus, as exemplified by the London Cab Drivers study (Maguire et al., 2000)

-Short and long-term memory, learning, and spatial memory

- posterior HP bigger across time

600

Negative Reinforcement vs. Positive Punishment?

Negative reinforcement
- Increases the likelihood of a desired behavior by removing something unpleasant or uncomfortable. For example, if you turn off your alarm clock in the morning, you're negatively reinforced because you're removing an aversive stimulus and are more likely to do it again the next time. 

Positive punishment
  • Decreases the likelihood of an unwanted behavior by adding an aversive stimulus. For example, scolding a student for texting in class is a form of positive punishment.