Ad Strategies
If an ad were to put a Celebrity into their ad to make it pop out more, what's the psychological word for that?
Celebrity Endorsement
What object is green, It can come in different sizes, and we need it to survive?
It is a tree since it produces oxygen
A marketing strategy where a third, intentionally unattractive option (the "decoy") is added to a choice set to manipulate consumer preferences.
What does validity mean?
How well a test or experiment actually measures what it's supposed to measure.
In an ad, if they were to put a price crossed out and then put a lower price on that item, what's the psychological word for that?
Anchoring
What object produces blue light, and we use it in everyday life?
A computer or a phone
What does Bandwagon mean?
To trick people into following a trend that other people are buying, which influences them to purchase whatever they're selling.
What does reliability mean?
It means how much you can trust a test or experiment to give you the same results every time.
If a company wants you to buy something, but they add extra items with bad pricing to make you get the one they want, what's the psychological word for that?
Decoy
What tip is it called when you rhyme a word when trying to remember another word?
A peg word
What does Celebrity Endorsement mean?
a marketing strategy where a well-known person—such as an actor, athlete, or influencer—uses their social standing, fame, and credibility to promote a brand, product, or service.
What does Hypothesis mean?
A smart guess or prediction about what you think will happen in the experiment.
If a company were to show that everyone else is buying it and showing how popular their product is, what's the psychological word for that?
Bandwagon
What is it called when you're using a place to remember a bundle of things?
Method of Loci
What does Loss Aversion mean?
A marketing message designed to influence consumer behavior by leveraging the psychological principle that the pain of losing is about the same as gaining something of equal value.
What does the control group mean?
A group that doesn't get special treatment, so the scientist can see if the treatment really makes a difference.