Senses
Hierarchy of Needs
Ads, Propaganda, and Needs
Classical Conditioning
Operant Conditioning
200
What sense detects compressing and expanding air molecules?
What is hearing?
200
What are the base level 1 needs according to the Hierarchy?
What are physical (physiological) needs?
200
What need is the ad below targeting?
Physical needs
200
What is the name of the young lad that John Watson conditioned to be afraid of white furry animals?
Little Albert
200
What type of operant conditioning does the picture depict?
Positive reinforcement
250
Color, motion, form and depth are subdivisions of processing for which sense?
What is vision/sight?
250
Who developed the hierarchy of needs (first and last name)?
Abraham Maslow?
250
What need is the propaganda piece seeking to satisfy?
What is self-actualization?
250
Identify the terms used to describe the events that precede and follow a response
Antecedents and consequences
250
A child repeatedly throws toys in the house despite being told not to. As a a result, the parent shouts at the child, "STOP THROWING TOYS IN THE HOUSE!"
What type of operant conditioning would this be classified as?
Positive punishment
300
The most sensitive parts of our bodies when sensing pressure, warmth, cold, and pain are... (hint.. homunculus)
What are hands and mouth/lips?
300
Name the need for purpose, meaning and realising all inner potentials.
What is self-actualization?
300
What need is the ad below targeting?
Love and Belonging
300
What is name of the groundbreaking experiment in classical conditioning that paired bells and food?
Pavlov's Dogs Experiment
300
The removal of an aversive stimuli resulting in an increase in behavior would be classified as...
Negative reinforcement
350
The diminished sensitivity to constant stimulation
What is sensory adaptation?
350
Name one of the *expanded needs of the updated Hierarchy?
What is Cognitive, Aesthetic, or Transcendence needs?
350
What two needs is the propaganda piece targeting? + what association is the piece of propaganda conditioning?
Safety and Love and Belongingness
+
German government + protection/safety
350
What is the term for an action that an unconditioned stimulus automatically elicits?
An unconditioned response
350
A patient in a mental hospital is very disruptive at mealtimes. She enjoys stealing food from her neighbors and stuffing the food into her mouth. A plan is developed whereby every time the patient steals food, she is immediately taken to a room without food.
This is an example of..
Negative punishment
400
A term used to describe when we are able to sense stimuli 50% of the time.
What is the absolute threshold?
400
Name the five traditional needs in order (bottom to top)
Physical --> Safety --> Love and Belonging --> Esteem --> and Self-Actualization
400
What need does this advertisement seek to address and what does the ad condition you to associate?
Esteem needs + Smelling good and being manly/attractive/etc.
400
Tactless Tom yells at Emotional Ernie. As a result, Ernie's blood pressure rises automatically. The next time that Ernie sees Tom, Ernie's blood pressure rises.
Identify the (N), (UCS), and (CR) in this scenario.
N = Tom
UCS = Fear caused by the yelling
CR = Blood pressure rising (upon seeing Tom)
400
Scenario 1: A student jumps up and down, hand raised, yelling "me, me, me!" until the teacher calls on her. The child jumps and yells even more in the future.
Scenario 2: Amanda cleans her room to keep her parents off her back.
Scenario 1: Positive reinforcement
Scenario 2: Negative reinforcement