GENERAL INFO
This term refers to the ideas and attitudes or preferences on a particular issue or person
Public opinion
A persons Background influences what?
Opinions
What is the stability of public opinion?
How firmly people hold their views.
If one candidate is highly favored over another why may people not vote?
They feel as the decision has already been made.
Why does the media do online polls?
To see who is ahead in an election
Understanding this can help presidents make effective descisions.
Public Opinion
Radio, Newspapers, Magazines, Recordings, Movies, Internet Sites and Books are classified as what?
Mass Media
How do strong opinions influence someone to vote differently?
Opinions may make voters choose to vote against a certain candidate.
You can measure public opinion by looking at the results of what?
Elections
Public Opinions, interest groups, political parties, the mass media, other institutions of government, and individuals shape what?
Public Policy
Franklin Roosevelt said he couldn't go any faster than the what would let him?
Public
Why is a place of residence important to government opinions?
it can shape the viewpoints on government services
What does intensity refer to?
The strength of an opinion on a given opinion.
If public opinion affects public policy who must be made aware of it?
Political Leaders
Why do pollsters have to be careful with word choices?
if words are at all biased it could influence the answer given
Public opinion is not what?
Uniform/Alike
Who directly affects the public opinion?
True or False. On most topics the public is mixed.
True
How can you more accurately measure public opinion?
Surveys or a public opinion poll
If a pollster collects a good sample what should it reflect?
Characteristics of the entire population
Name a factor or factors that influence public opinion.
Persons background/Media/Public Officials
Individuals who share a point of view about an issue might form what?
Interest Groups
What three terms are often used to describe public opinion?
Direction, Intensity and Stability
What does a Pollster do?
A Pollster measures the presidents popularity or public attitude towards possible White House Proposals
Who do Pollsters usually questions?
Randomly selected groups from all over the us.